Now that we have the Arbitron ratings for Sirius and XM, I wanted to put together some channel comparisons so we can see how the audiences for either service differs in behavior.

So here's the Top 10 channels, based on total cume, for Arbitron's Spring 2007 book

For XM Satellite Radio:

1. Top 20 On 20
2. Flight 26
3. The 70s On 7
4. The 80s On 8
5. The 60s On 6
6. Top Tracks
7. Highway 16
8. The Blend
9. The Heart
10. Fox News

For Sirius Satellite Radio:

1. Howard Stern 100
2. Sirius Hits 1
3. Howard Stern 101
4. New Country
5. The Pulse
6. Octane
7. Hair Nation
8. Classic Vinyl
9. Blue Collar Comedy
10. Sirius Gold

Now when we combine the two...

Here's the Top 10 channels on satellite radio:

1. Howard Stern 100 - Cume: 1,225,100
2. Top 20 On 20 - Cume: 1,055,300
3. Flight 26 - Cume: 713,700
4. The 70s On 7 - Cume: 654,100
5. Sirius Hits 1 - Cume: 653,200
6. The 80s On 8 - Cume: 648,900
7. The 60s On 6 - Cume: 619,600
8. Top Tracks - Cume: 607,600
9. Highway 16 - Cume: 554,100
10. The Blend - Cume: 548,000

Arbitron has released the Spring 2007 ratings for both XM Satellite Radio and Sirius Satellite Radio.

The report breaks out each service's channel by channel data of both cume (short for "cumulative audience" - essentially the unduplicated persons or households listening during a specific period) and AQH (Average Quarter Hour - the average number of persons listening to a station for at least five minutes during a 15-minute period).

XM led significantly with a cume of 10.33 million listeners versus the 6.6 million listeners at Sirius.

But Howard Stern owned the top spot as the most-listened to satellite radio channel with over five times as many listeners as Opie & Anthony:

• Sirius' Howard 100 (ch 100) had a cume of 1.22 million listeners and an AQH of 96,700
• XM's The Virus (ch 202) had a cume of 216,800 listeners and an AQH of 20,800

While Howard 100 was the #1 most listened to satellite radio channel, XM's Top 20 on 20 (ch 20) ranked as #2, with 1.05 million cume listeners and an AQH of 21,800 listeners.

XM's listening is more evenly distributed, while Sirius is more Howard Stern-biased (Howard 101 even had a cume of 502,000 and AQH of 30,700).

Check out the full Arbitron ratings report here (PDF).

[via Radio-Info]