It looks like Americans are moving beyond using their cellphones just to talk, with non-voice functions gaining more and more usage, according to recent research released by eMarketer.

But what struck me as the most interesting was that "play music" came in at an incredible 17% total - that's nearly the same amount of mobile usage as using email, accessing the internet or recording a video.

Obviously the daily activity drops significantly from the total, but even then, mobile music has the same amount of daily usage as internet access.

Check out how this breaks down by age after the jump...

It's becoming a reality. BMW is the first car company to offer Web browsing as a factory-installed option.

And this is using currently available wireless data technology, it's not a WiMax pipe dream or using spotty WiFi. Currently, it's only available in Europe, but it's only a matter of time before it's available here.

Mark Ramsey at Hear 2.0 carries the thought even farther. Rather than simply streaming in the generic "internet radio" from various sources, this type of connectivity allows the automakers themselves to brand their music offerings. So rather than 13,000 internet radio channels, you'd have "Jazz on BMW" or "BMW Rocks" etc. Distribution is no longer an obstacle.

[Watch the Video via Hear 2.0]