Here's a phenominal feature of Hugh Panero in the New York Times' "The Boss" (a weekly column featuring a first-person account by a corporate leader). It's extremely humanizing and has some incredibly personal information that I don't think has ever been published before.

It's truly a great read. View it here. (PDF) 

Opie & Anthony were featured in Reuters yesterday, which is a testiment that O&A's exposure on terrestrial radio is driving their awareness levels - and media attention - and as a result the awareness of XM. It's an interesting approach for exposure for XM Satellite Radio, and one that always is under constant debate here in the comments. This directly addressed in the article: 

XM called the deal a success as well. "We're getting enormous branding and exposure for XM," said executive vice president of programming Eric Logan.

"The benefit to XM subscribers is that they get the uncensored show. I think we're turning new people on to XM, which is translating into new subscribers," Cumia said.

The thought that giving something away for free, in order to get them to pay for more of it, isn't anything new in this world. Free samples and trial periods are something we've all experienced. A majority of people will opt to stay with the free - that's a given - but the increased exposure you get from giving it away ultimately adds to the bottom line.

It's in creating that desire in people to get more of the service that will truly make a difference.

[Reuters] 

A very nice review of the new SIRIUS Sportster4 was written in Canada's The StarPhoenix. One thing I like about it is how they keep the review short and sweet, but pack some powerful comments. They grab your attention pretty quickly with the opening sentence:

If you subscribe to Sirius satellite radio and listen only to Howard Stern, then ignore this product and buy the cheapest receiver available.

Funny. 

JJI Electronics has the Sportster 4 in stock and on-sale for $139.99.