FMQB Gets Up Close with XM Satellite Radio's Eric Logan
Thursday, October 12, 2006 at 5:36 PM
FMQB's e-QB cover story this week features an in-depth interview with XM Satellite Radio's EVP of Programming, Eric Logan (aka, the famous E-Lo). It has some very intriguing insight on several of XM's programming, including the launch of Oprah & Friends, the NAB's ruthless attacks on satellite radio, XM's programming strategy and his relationship with Lee Abrams, and the dynamic of working with the dual-syndication of The Opie & Anthony Show.
On Oprah & Friends, Logan addresses the promotional clout that Oprah holds, but how her edorsements need to be transparent. This is interesting because Oprah knows she can't be a shill about promoting her radio endeavor - her audience (and the media) will see through instantly. But I digress - this isn't about Oprah - it's about E-Lo.
On the NAB's attacks on satellite radio, Logan said, "...you know, this is a very big business. We’re going to turn cash flow positive in the fourth quarter of this year, and much to [the NAB's] chagrin that’s not what they want to see happen, but unfortunately it is." Nice.
On Opie & Anthony's dual terrestrial radio/satellite radio syndication, Eric Logan said, "...we’ve structured a deal that is beneficial to XM and helps us brand our service to millions of people we couldn’t otherwise access because of certain complications with buying time on local radio. This provides us a terrific branding platform."
There's much more in the interview to read, and summarizing it here does it no justice. Go check it out for yourself, it's well worth it.
FMQB's e-QB cover story this week features an in-depth interview with XM Satellite Radio's EVP of Programming, Eric Logan (aka, the famous E-Lo). It has some very intriguing insight on several of XM's programming, including the launch of Oprah & Friends, the NAB's ruthless attacks on satellite radio, XM's programming strategy and his relationship with Lee Abrams, and the dynamic of working with the dual-syndication of The Opie & Anthony Show.
On Oprah & Friends, Logan addresses the promotional clout that Oprah holds, but how her edorsements need to be transparent. This is interesting because Oprah knows she can't be a shill about promoting her radio endeavor - her audience (and the media) will see through instantly. But I digress - this isn't about Oprah - it's about E-Lo.
On the NAB's attacks on satellite radio, Logan said, "...you know, this is a very big business. We’re going to turn cash flow positive in the fourth quarter of this year, and much to [the NAB's] chagrin that’s not what they want to see happen, but unfortunately it is." Nice.
On Opie & Anthony's dual terrestrial radio/satellite radio syndication, Eric Logan said, "...we’ve structured a deal that is beneficial to XM and helps us brand our service to millions of people we couldn’t otherwise access because of certain complications with buying time on local radio. This provides us a terrific branding platform."
There's much more in the interview to read, and summarizing it here does it no justice. Go check it out for yourself, it's well worth it.

