Starting this Thursday through Sunday, XM Satellite Radio's Bluegrass Junction (XM 14) will be covering MerleFest 2005 - The Americana Music Celebration, live from North Carolina.

Check here for the full schedule of the weekend's events covered on XM.

Tune in the air/fuel computer, crank up the bass, and get ready for the wonderful sound of atmospheric blow-off valves (pfssst!) because the Orlando stop of the XM Satellite Radio sponsored Hot Import Nights (HIN) at the Orange County Convention Center on Saturday, April 16th will feature celebrity car appearances from the Orlando Magic's Grant Hill, DeShawn Stevenson and Shaquille O'Neil, plus Philadelphia Eagles' Brian Dawkins and wrestling legend Hulk Hogan.

You'll get to see Hogan's Dodge Viper and Grant Hill's Bentley GT, as well as DeShawn Stevenson's Dodge Magnum, Dawkins' 645 BMW Convertible and Shaq's Rolls Royce Phantom. Other featured cars include an SSC Aero 8/T and two tricked out Lamborghini Gallardos.

The 2005 HIN season kicked off last month in LA, breaking all previous records for attendance and number of cars displayed. XM Satellite Radio is the Title sponsor for the entire season.

Hotels.com and XM Satellite Radio are doing a "Spring Celebration" sweekstakes. 50 First Prize winners will receive a MyFi XM2go handheld satellite radio with one year of basic service and free activation. And that One lucky Grand Prize winner will get to choose from a bunch of "Celebrate Spring" vacation packages.

Either book your vacation online through Hotels.com (from April 6th to June 3rd, travel by June 27th) or send in a Postcard with your hand-printed info. More information on how to enter to win here.

And now begins what I feel will be the many MLB Marketing Initiatives between XM Satellite Radio and each separate team.

XM just announced a multi-year marketing deal that will allow XM to advertise its radios and programming at Yankee Stadium, through on-site promotions and signage.