It was a pleasant surprise when I was handed a CES Press Badge with a big ol' XM logo on it. In a smart move to get brand recognition, XM put their logo smack dab in the middle of where everyone will be looking throughout the show (all exhibitors like to size up which media outlet they're schmoozing by nonchalantly glancing at the press badge).
Anyway, it makes for a nice scene when you walk into the press room and everyone's wearing these badges.
Funny seeing these walk through Sirius's booth. Just as it would be if it were the opposite. Good Job XM....Now you have better have something HUGE for the show.
No kidding they better have something good. Afte a poor showingt he last two 4th quarters, and a very slow 06, they better be pulling some type of magic out of their butts! I hope this didn't cost a lot to have done, though I am sure it did, cause this would just be one more way that XM has mis-spent their cash.
Hudson and Nash did the same thing in 1953 in the Detroit auto show. It sure worked well for them.
>> though I am sure it did, cause this would just be one more way that XM has mis-spent their cash. >>
Yes, I'm sure putting their logo on press passes is going to cause massive layoffs and a huge stock plummet.
"this would just be one more way that XM has mis-spent their
cash."
Both companies are guilty of misspending for reasons I won't mention here *cough* but either way, good going for XM. Talk about getting your name out there, which is what they need to do. Hopefully 07 will be a good year for both companies.