This morning, Pioneer hosted a press conference at CES in Las Vegas, where they demonstrated new navigation and entertainment features for your car. The goal? To make driving fun again.

As part of this unveiling, they've launched a new marketing campaign of "avatars" that illustrate the different key aspects of their new products. The concept behind the avatars is to place 3D characters (they look like The Sims) in scenarios that you, the consumer, can relate to. It's a neat idea.

Below are two of the avatars that are directly satellite radio related. The other two Pioneer Avatars - which aren't satrad related, but still interesting - are available after the jump.