XM is poking fun at the presidential election race and has created their own "campaign" (get it?) to promote the MLB on XM. If you remember their Call Stars marketing push, think of this as Call Stars 2.0, because this time it's not just a website, but it's also a TV spot.

The new TV spot parodies of election ads with Ortiz campaigning for the "Every Game" platform, while Jeter stumps for "Every Team." The TV spot and online ads are premiering this week.

XM has also kicked off multiple websites dedicated to this campaign: XMbaseball.com, as well as JeterForPresident.com and OrtizForPresident.com - don't get confused though, they all go to the same site.

At any of the links above you can enter in a bunch of info and send your friend a personalized phone call from candidate Ortiz or candidate Jeter. Either one is sure to get a laugh from your friends.

Soon the site will let you upload a photo and create your own bobblehead image complete with your favorite team's uniform. XM will then let your personalized bobblehead star in a campaign video as the running mate for Jeter or Ortiz, and then share it with whoever you want. Pretty cool. They'll take it a step further and let you create a voicemail greeting from the candidates, or download a customized ringtone.

It brings together all the aspects for a successful viral campaign: silly humor, the ability to share (via mobile and online platforms even), and a built-in hardcore fanbase. It's great to see that XM is expanding on this even further.

Watch the TV commercial after the jump...