New York Yankees' All-Star shortstop Derek Jeter has joined forces with XM Satellite Radio to promote XM's MLB programming. The deal also includes a partnership with the Turn 2 Foundation, Jeter's non-profit organization meant to promote healthy, drug-free lifestyles and academic achievement for young people.
Jeter will also make regular guest appearances throughout the year on MLB Home Plate including "MLB This Morning" and "The Show." Jeter will be featured throughout XM's MLB marketing activities, including television, print and online media, as well as retail promotions. We first spotted Jeter in XM's Listen Large holiday marketing campaign.
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