While it's of little surprise that either Sirius or XM would elect not to give investors guidance for the year, it looks like Directed Electronics has gone done the same thing.The company cited a number of factors, including "the historical volatility of satellite radio sales" as well as the pending merger between Sirius and XM. That, coupled with the slowing economy, was enough for Directed to hold off on predicting sales and earnings for the year.
That "volatility" that Directed is referring to might have a little something to do with satellite radio sales being in the toilet.
In the fourth quarter of 2007, gross sales of satellite radio products dropped a whopping 51% to $56.2 million - that's down from $114 million in the fourth quarter of 2006. And for the full year? Satellite radio sales fell 46.4% to $117.9 million, compared to $220.1 million for 2006.
The good news, for Directed at least, is that amended agreement with Sirius will lead to a "reduced risk" in satellite radio business.
[Press Release]
It's hard to sell when you don't know what you're selling.
No one wants tto pay to listen to radio, and no one wants to pay for new radios - satrad and HD Radio are history.
How convenient..
This brings up something I hadn't considered. If the merger is allowed, who will be building radios for the combined company? Directed Electronics are a shit manufacturer. I much prefer XM's hardware partners. When you buy home electronics such as a TV would you prefer Pioneer or Directed?
I have used plr articles successfully and it has given a boost on my traffic counts