Ford said today that they'll be targeting an approximate 70% factory penetration rate of Sirius radios starting with the 2009 model year vehicles.
In addition, Sirius Satellite Radio Inc. and Ford Motor Company said that they are extending their relationship. Sirius and Ford had previously extended their partnership through 2011, but the exact terms on this deal extension were not announced. We do know that all Ford brands, Lincoln, Mercury, Land Rover, Jaguar, Volvo, and Mazda, are covered by the agreement. So that's good.
Ford had also previously been reluctant to give penetration numbers. With Chrysler at 70%, Mercedes at 90%, and VW/Audio at 80%; everyone has been tapping their collective foot waiting for a commitment from Ford.
At the 3Q07 earnings call, Sirius CEO Mel Karmazin had hinted towards this by saying "there will be an announcement from Ford sometime in the future," and obviously this is it.
And let's not forget Lincoln's installations of Sirius Travel Link as well. A preemptive sign that the Sirius-Ford relationship is nice and healthy.
Over a million Ford, Lincoln and Mercury vehicles have been shipped with Sirius factory-installed. Ford recently launched Sirius on its new Focus, bringing the number of Ford, Lincoln, and Mercury vehicle lines offering factory-installed Sirius to 23.
Sirius equipped vehicles are packaged with a six-month prepaid subscription, and the vehicles covered under this new agreement will be available next year at dealers.
heh, he said penetration
Sirius equipped vehicles are packaged with a six-month prepaid subscription
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Hrm, and you wonder why Sirius counts OEM in their subscriber numbers.
Hey "Ryan"- XM and Sirius both count OEM in their subscriber numbers.
Hey "Ryan"- XM and Sirius both count OEM in their subscriber numbers.
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Ok, why the controversy every time Sirius releases their quarter earnings over the OEM numbers of Sirius? They are getting paid for the car that sits on the lot, bottom line.
The answer to your question, Ryan, is that they start counting OEM subscriptions at different times. Sirius counts (for better or worse) the OEM sub as starting when they get paid for it, which is about the time it is delivered to the dealers lot. XM starts counting the OEM sub when the car is purchased. Both Sirius and XM count the trial period as starting once the car leaves the lot (which is the same time for XM, obviously later for Sirius). That discrepancy is why some here scream about the "problem" of parking lot subs for Sirius.
Targeting? is this Availibility in product lines or actual penitration rates? and by when? the end of the 2009 model year? or within a month ? or when the model year starts?
As for Sirius's way of counting.. there is nothing wrong with it. it simply skews their total number of subscribers up as of last Q... its by more than .75 million subscribers. keep that in mind when sirius has a press release pounding their chests about passing XM in the total number of subscribers.
Its not the way they count thats the problem... its the deceptive press releases that acompany it.
>> Targeting? is this Availibility in product lines or actual penitration rates? and by when? the end of the 2009 model year? or within a month ? or when the model year starts?
The answer to your questions is 42.
great the answer is 42! cool... thanks "Deep Thought" guess we need to hire Slartibartfast
My sister drives an Audio. Typo police!