Ford Motor Co. has started installing its Ford SYNC in-car entertainment system into vehicles late last month and, by a recent count, there are now over 10,000 SYNC-equipped vehicles in Ford's dealer system and more than 1,000 in customer hands.
In an informal canvassing of early buyers, Ford has said they are "hearing good news," with the system meeting high expectations.
Ford has also kicked off a significant marketing push, rolling out SYNC advertising in an online, print and television effort. See below for a video of one of their latest ads:
When I asked about the company's estimated penetration rate, a Ford representative said that they expect to build half of all Ford, Lincoln and Mercury vehicles with SYNC.
"This will be a significant feature for us," he added.
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