You know a message is just too complicated when the Local News simply cannot describe it to their audience.
Enter Minneapolis NBC affliliate KARE 11. They broadcast in HDTV, so it would make sense that they run a segment on HD Radio. The funny thing about this video is that in the middle of trying to explain what it is, the viewer undoubtedly will get completely confused. They couldn't have done a better job at driving people away from HD Radio.
Watch the video until the very end. That's where the anchor tries to sum it all up, yet she goes on so long that she has to make a joke about it (with her co-anchor and the weather girl chiming in as well). Unfortunately, the online clip doesn't show the end: where the male anchor crumples up his script and throws it away. Perfect.
Here's the problem. When you create a product based on the need of the company, and not on the need of the market, you're going to have an overly complicated message. The only people who need HD Radio and the companies who are pushing it.
[KARE 11]
Thanks to lil' conner for sending this in!
who can explain it ? I can.
two words
HORSE SHIT.
there i can explained it.
wa-wa-wa-what!!
My head is spinnig
So I aware how much HD radio blows right now, but here is a question i still have:
With satellite, I can browse a genre, or just enter the station number I want and hear what I want. These HD radio stations seem to want to make a country, rock, talk, sports, jazz etc. station all on the same frequency. Do I have to browse to say 101.7 then browse seperately through its HD offerings to find what I am looking for?
just seems like a real pain in the ass
So... who's gonna put out the how-to book on how to find a decent station? Not even regular terrestrial boradcasters can come up with decent programming. What makes them think they can come up with 2 or 3 different formats and do them properly?
Seriously, can you imagine how complicated the ad campaigns for these stations will be?
HD is dead.
I know what HD radio is, but after watching that "explanation" I can rest assured that if that is the push for HD radio, XM and Sirius are safe.
HAHAhahaha!
too bad xm sounds worse then am radio..of course you would never hear that on this pathetic forum!
That was awful.
I seem to remember a scene in Old School where Will Ferrel answers a question and the moderator responds with, "I think we are all dumber having listing to that response."
I like the comments about choices. Sorry but I do not see that happening. Can you imagine being able to listen to Chris Rock on an HD radio Comedy channel.
BTW I wonder if the interviewer asked what HD actually stands for. If they did it was probably edited out.
Well, clearly HD radio is not a threat. Who would rather pay $250 for a damn HD reciever AND have to put up with annoying-ass commercials (which is the only revenue stream HD radio has over paying $13/month and getting 170 channels.
Yes, the $13/mo is more than the $250 but it doesn't FEEL that way to the consumer. And since no one is willing to subsidize HD recievers--it will never work.
I do love that Terrestrial radio is spending their cash investing in something that will never take off though...Hey they said Satellite wouldn't be a threat anyways, didn't they?
When Satellite is Standard in cars, it's over for HD radio. All the radio fans with disposible income--those that advertisers want to reach, will have Satellite Radio. What happens to Terrestiral radio's revenue when they don't have the prime advertising demographics listening?
Westfall
HD Radio is about to take SDARS to the cleaners.
Just imagine, tons of local commercials, reception that won't get past 40 miles, and all those useless DJ's in crystal clear digital sound!
Dump all your XM/SIRI shares now idiots, a storm is brewing!!!!
HD (AKA "Hard to Define") Radio...You can display it next to your Quadrophonic sound system, 8 track stereo player and MS Zune Player...
too bad the "idiots" already lost their ass this year with xmsr shares...
HD radio is better than what you think....who would pay $250 for an HD radio? well you have to pay for your xm/sirius receiver too. and most HD-2 station don't have commercials.
terestrial radio will never die because i don't see satellite radio losing their monthly charge.
obviously satellite is better in content and functionality...but that's only if you want to pay for it.
why shoot down hd radio? it will be included in all new cars eventually. quite frankly, i don't know why you wouldn't welcome more variety