Audiographics has an incredibly poignant article on the Radio Industry's own doubts about HD Radio. HD Radio, as you might recall, is terrestrial radio's retort to Satellite Radio. Their tactical approach to countering technology with technology, rather than fixing the root of the problem. See, we all know it's not the technology that makes the service unique - and apparently so do the suits sitting over there at the HD Radio Alliance:

"I'm probably not as excited about HD radio as others have been," said Judy Ellis, chief operating officer for Citadel Broadcasting. "I fear that HD is more for Wall Street than for consumers."

If you want to get an idea of how lost and confused the radio industry is, just look at the name "HD Radio" itself. Fact is, the "HD" in HD Radio doesn't actually stand for "high definition" at all.

"Quite honestly, it doesn't stand for anything," said Peter Ferrera, president and CEO of the HD Digital Radio Alliance. "The concept was somewhat of a steal from HD television, where viewers know it means better quality."

That's a great idea. I think Volkswagon should rename their diesel vehicles to "hybrid" vehicles - because afterall they both get high gas mileage

Thanks tim!