HD Radio to connect with iPod
Thursday, September 6, 2007 at 12:52 PM
Tags: HD Radio, iPod, Polk, The Competition
According to Inside Radio, Polk Audio will announce the next generation of HD Radio tuners this afternoon that will establish a direct connection between HD Radio and the iPod. They're billing it as a "breakthrough for radio."
In what Inside Radio says is "an alliance with Apple," Polk Audio's new I-Sonic ES2 HD Radio will include an iPod docking station that features a "tagging button" - allowing users to buy songs they hear on HD Radio stations via iTunes.
The advancement requires HD stations to encode their signals and insiders say eight radio groups have committed to encoding.
TWICE has reported that Polk is unveiling the I-Sonic ES2 (Entertainment System 2) which they confirm includes an iPod dock. But there is no indication of the added iTunes tagging system. The I-Sonic ES2 with the integrated iPod dock is expected to be available for $499.
UPDATE: A source has confirmed this rumor to Orbitcast. More details shortly...
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Comments
I doubt Apple is directly involved. Why wouldnt they mention this yesterday? I think its more of an attachment that a direct partnership.
Posted by: AIR | September 6, 2007 1:27 PM
Im not impressed. No one will buy it.
Posted by: TheHoff | September 6, 2007 1:46 PM
Yea, it is not the big-deal it is made out to be - consumers have shunned table-top HD radio, so why should they spend $500 for a device that still requires AM-loop and externally-mounted FM-dipole antennas to even have a chance to pick up the fragile digital HD signals. This is far from having Apple actually including it as a part of the new iPod. This is all to late for HD Radio:
http://hdradiofarce.blogspot.com/
Posted by: Greg | September 6, 2007 1:59 PM
Yea, it is not the big-deal it is made out to be - consumers have shunned table-top HD radio, so why should they spend $500 for a device that still requires AM-loop and externally-mounted FM-dipole antennas to even have a chance to pick up the fragile digital HD signals. This is far from having Apple actually including it as a part of the new iPod. This is all to late for HD Radio:
http://hdradiofarce.blogspot.com/
Posted by: Greg S. | September 6, 2007 2:00 PM
Yea, it is not the big-deal it is made out to be - consumers have shunned table-top HD radio, so why should they spend $500 for a device that still requires AM-loop and externally-mounted FM-dipole antennas to even have a chance to pick up the fragile digital HD signals. This is far from having Apple actually including it as a part of the new iPod. This is all to late for HD Radio:
http://hdradiofarce.blogspot.com/
Posted by: Greg S. | September 6, 2007 2:01 PM
HD Radio and the iPod. Ryan - This may be the best news for the Sirius/XM merger prospects I have ever heard! Thanks!
Posted by: MUSCLE13 | September 6, 2007 2:23 PM
Nice point MUSCLE13. When satrad merges, the NAB will seek consolidation. I think a better argument can be made against terrad merging than for satrad, bc satrad competes with am/fm's nationally syndicated live audio, but fm only competes with itself in terms of local programming for the most part.
Posted by: TheHoff | September 6, 2007 3:39 PM