Heineken has continued it's 11-year relationship with the Howard Stern Show by signing on as the first beer advertiser on his new show at SIRIUS Satellite Radio. The advertising agreement was reached over the weekend (last minute anyone?) and remain as the same frequency as their previous buys. Heineken Brand Director, Andy Glaser, even went as far as to say, "we are confident Howard will attract an even wider and larger audience on satellite radio in the months ahead." NICE!
Heineken signs on for Howard Stern Show
No TrackBacks
TrackBack URL: http://www.orbitcast.com/mt4/mt-tb.cgi/2034
research before opening your pie hole.
Lee Abrahms, (XM) screwed free radio in the 70's DONT BUY XM