Hispanic group threatens boycott of WLW - Orbitcast

Hispanic group threatens boycott of WLW

| 7 Comments

The Big Juan billboard on WLWThe League of United Latin American Citizens (LULAC) has given Clear Channel's WLW an ultimatum: fix the problem with or they will urge members to boycott Clear Channel's top Hispanic markets.

The issue culminates around a promotional spot aired on WLW called "Speaking to An Illegal Alien." The spot featured translations of Spanish phrases like, "Be careful with those hedge clippers around the garden."

In May, WLW infuriated the Hispanic community when it put up billboards featuring a Hispanic man and a donkey, called "The Big Juan" (pictured). The billboards were eventually removed a month later. The league said last week's promotional spots showed them that Clear Channel market manager Chuck Fredrick "reneged on his commitment" made to "prevent future offensive materials" on the station.

"WLW has a track record of offending all minorities. Who's the next target? This is a real problem that needs to be fixed," Riveiro said.

"The spot in question was an old spot that aired in error," Fredrick said later. "It aired twice. We pulled it immediately upon realizing the error and we regret any discomfort that this mistake caused."

Riveiro said Fredrick told him that, too, but "I don't buy it."

Riveiro said if its demands are not met, the group will target Clear Channel's top 10 Hispanic markets by urging listeners to tune out and businesses to pull their ads.

In May, LULAC voiced its support for the Sirius-XM merger, and XM Satellite Radio carries WLW (ch 173) as part of their contract with Clear Channel.

[Cincinnati Enquirer]

7 Comments

Stupid Beaners! People just dont get it. Its funny making fun of people's " Stereotypes " Maybe if these stupid minorities didnt make it so easy for us to make fun of them, we wouldnt! But how many times have seen these illegal's sitting on the side of the road waiting to be picked up by a landscaper for a day of hedge clipping? Lets be honest, these mexicans arent brain surgeons nor are they going to be going to college.

People should stop being so uptight....

Blacks like Watermellon
Mexicans drive the shittiest cars
Phillipinos like old American Men
Vietnamese women are sluts
Retards are great to laugh at

This is the world we live in....fucking get over it!

Go for it, LULAC. While I think nothing said there isn't covered by the Bill of Rights, I despise Clear Channel's impersonal contact with listeners. Also, I'm sick of these lame alien jokes! They're so unfunny. When I tell that to people I know who are Spanish, they tell me I don't get it because I'm not Spanish. WHAT A CROCK OF HORSE SHIT! I "get" all these shitty jokes, I also "get" that you're fucking retarded and they aren't funny. Sorry to go on a rant there, but anyway, GO LULAC, Take away some of Clear Channel's highest ratings and get these phony rip-offs of Howard Stern off the air!

More errosion of our Constitutional rights all for political correctness. If someone can't take the heat, they should get out of the oven. It's called SATIRE.

I love radio. I've been in it since I was 14 and now 39 years later, I'm still in it. What is happening with CCU across the country - not just this situation with WLW is just plain sad and offensive. Clear Channel, more than any other large broadcast group, has to take the responsibility of bombing radio back to the stone ages. The list of stations messed up under their watch and the number of very decent, productive employees whose lives they've adversely affected is truly heartbreaking.

There are ways to be creative, but this isn't one of them. Negativity begets more negativity.

This ain't the way to run a radio group.

Dain Schult, CEO, American Radio Empire, Inc.

Where are our constitutional rights being stepped on? No one is being arrested and people have the right to boycott anything they feel like.

If anything Clear Channel should grow a pair and start taking the FCC and opposing groups head on if they feel like they are doing nothing wrong.

It is my contention most Latinos are hard of hearing, otherwise, they wouldn't all speak so loudly.

People need to get over themselves. I think that billboard is hilarious. Before long, you won't be able to say anything without offending someone.

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