Circuit City conducted a survey recently for the upcoming holiday season to see what product categories consumers are interested in. According to the results, over 40% of U.S. families plan to go out less and entertain more at home citing recent increases in fuel and energy costs. That’s good news for Satellite Radio.
The survey indicates that the appeal of digital music is spreading beyond young enthusiasts. 74% said the ability to carry and manage a large music collection in a portable device attracts them to MP3 players; other respondents cited the availability of easy and legal downloads.
The popularity of Satellite Radio is also growing more and more as well as consumers are exposed to the new medium. Circuit City is running promotions as a result, including a SIRIUS Sportster Replay, for $99.99 (after a $50 mail-in rebate offer good through November and December)
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