How popular is Sirius in each state? - Orbitcast

Sirius popularity

Since we normally don't get to see how popular Sirius is on a state-by-state basis, the guys over at TSS Radio decided to put together their own comparison using their own sales data.

Now, TSS Radio is one of the leading online Sirius retailers, so this gives us a pretty good look at how Sirius' numbers are according to region... well, at least for online buyers.

But these guys took it even further, and showed the ratio of Sirius' popularity compared to each state's population. Then they used their internal numbers and extrapolated the data to derive an estimated number of subscribers in each state. If that wasn't enough, they wrapped it all together into a neato interactive map.

It's definitely not a scientific "study" - and they're very clear to point out that this is just for fun - but worth checking out just to how your own state stacks up. Full Disclosure: TSS Radio is a sponsor of Orbitcast, but I'd still link to this even if they weren't... simply because it's cool.

[TSS Radio]

23 Comments

HOW POPULAR IS XM IN EACH STATE?

I am sure if TSS-Radio sold XM they would have done a study.

makes sense that is another though

makes sense that is another thought

makes sense that is another thought

The must have some bitchin terrestrial radio in Oklahoma and Kansas.

Or, they are just hillbillies.

Does SIR even get to hawaii? doubt it. I couldn't get XM in the USVI

What i see tells me that Sirius needs to push the fact that it works all over with no noise.
I am thinking that some states with little radio has made people shy away from radio they never had much and they just do not think radio.


I dont think WY Wyoming is supposed to be dark blue. Plus, why no legend, what do the colors mean?

Seems to me the NE is more popular than S or W. Asside from Arizona, the SW seems pretty bleak. The SE seems pretty bleak too. Probably has to do with the economies of each state.

@mistaneon: There's no legend because it's an interactive map. The map you see here on Orbitcast is the boring/useless version - TSS Radio's map has all the cool features and data.

I thought the same teeheejimmy,but Sirius can get reception out in Hawaii. Eventhough it is really spotty. The only reason they don't invest in repeaters out in Hawaii, is because the FCC only license them and Xm for the lower 48 States. Now, I believe, that since the Senator in PR and his " minority group" stated they would back the merger if the combined company cover Hawaii/ Alaska/ PR, it would be beneficial for Sirius and Xm to write the FCC telling them that it would be possible and draw-up plans to do so if the merger is approved.

The reason why WY is dark blue is because it has a higher ratio. the population is lower there which makes the ratio higher.

Anybody got a list handy of markets that Stern was in after his announcement?

New Jersey being way up there in Sirius penetration isn't surprising: Philly and New York have always been Stern's markets.

New Jersey: Stern country
Delaware: Stern country (most of the population is up near Philly)
Pennsylvania: Stern country (massive in Philly, successful in Harrisburg, Scranton, and Pittsburgh)
Wyoming: not Stern country, AFAICR
Connecticut: Stern country (between WCCC and K-Rock)
Vermont: was Stern on in Burlington?
New Hampshire: Stern country (WBCN and whatever Portland station carried him)
Massachusetts: Stern country (WBCN and WCCC)
Maryland: Stern country (Washington, DC)
Nevada: Stern country (Vegas and Reno?)
New York: Stern country
Rhode Island: Stern country (Providence)
Arizona: Stern country
Montana: not Stern country
Ohio: Stern country (Cleveland, Columbus)
Maine: Stern country
North Dakota: not Stern country
Florida: Stern/Bubba country
Virginia: Stern country
South Dakota: not Stern country

The non-Stern country states listed are all exceptionally rural; I suspect that the fact that TSS-Radio is an online seller accounts for those states ranking highly: if you have to drive 50 miles to the nearest store with a shit selection, then online becomes very appealing.

States with overall more urban populations that aren't Stern markets (basically meaning the Midwest and South) should show low penetration rates, and that by and large is the case from those numbers.

I'd be very willing to bet that Sirius has 2:1 non-family-plan retail subscriber share in Jersey, Delaware, Connecticut, and Massachusetts (and possibly in Oregon and Washington State). Remember that Sirius has about 25% more non-family retail subscribers than XM (Sirius has 4.5 million retail subs less 1.3 million family plans for 3.2 million while XM has 4.5 million retail less 2 million family plans for 2.5 million) nationally, and that XM is generally stronger in the Midwest and South while Sirius has the Northeast and West Coast.

guess the "revolution"isn't going as well as howard says it is

What's this Stern Country they speak of? Is this related to Jesus Land?


"guess the "revolution"isn't going as well as howard says it is"
Posted by: howards fake caller | February 6, 2008 8:15 PM

really?and whats your basis for this?

the 0.0 "spread the Void" campaign is going as planned

Go Wyoming! #4 *AND* #22!

As Comedian Margaret Cho once said.. "How Convenient.. Now We have a Color-Coded Map of where all the Supid People Live"

""How Convenient.. Now We have a Color-Coded Map of where all the Supid People Live"

"Supid" is spelled STUPID! tard
thank you for pointing out yours!
now which state can we chaulk you up in?

o.o DO YOU THINK EVERY SIRIUS SUB LISTENS TO HOWARD . I HAVE HAD IT FOUR YEARS AND HAVE LISTEN ONE TIME. SUBPAR RADIO AT ITS BEST. JUST SHUT UP ALREADY

ryan,seriously "Anonymous Coward" needs to be changed to COMPLETE CUNT

btw,thanks for adding nothing ..now shoot yourself
say thank you

howard =liar
who knew

"The must have some bitchin terrestrial radio in Oklahoma and Kansas.. Or, they are just hillbillies."

We do have some bitchin terrestrial radio with great audio fidelity and we aren't hillbillies.

Michael R.
Tulsa, Oklahoma

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