Howard Stern still most popular search, O&A quickly on the rise

Howard Stern still tops the most popular talk radio personalities, based on Internet searches, for the 7th straight year. But coming in at number three, are Opie & Anthony, generating four times more search interest than this time last year.
...that is, according to Lycos.
And apparently some people still do use the aging search engine because, Lycos has just come out with the The Lycos 50 which is used to formulate the "The Lycos Top Talk Radio Hosts of 2007" (a list, that for the life of me, I simply cannot find... which might be a clue as to why Lycos isn't popular anymore? Anyway, I guess we can depend on the press release for this one).
What was I saying? Oh right. Stern's search activity increased 44% since making the move from terrestrial radio to Sirius in 2006, while Tom Joyner takes the number two spot on this year's list, more than doubling in search popularity over the past year.
But shock jocks Opie & Anthony, rank as #3 and are the biggest movers and shakers with web users in 2007, generating four times more search interest than this time last year.
See Lycos' full ranking of all talkers for 2007 after the jump...
Now, ignoring what Lycos is telling us in a fluffy PR, let's see what Google says about online popularity and rankings for talkers:

Here's the Top 4 from Lycos' list, according to Google Trends. Howard Stern remains as the leader, followed by Rush Limbaugh, Opie & Anthony, and then Tom Joyner.
But wait... wasn't there a big stink about a certain talker who scandalously mentioned the words "nappy headed hoes" on the air? Oh right, Imus. So let's add him to the chart:

According to Google Trends, Howard Stern remains in the number one slot, followed by Rush Limbaugh, then Imus (narrowly), Opie & Anthony and finally, Tom Joyner.
Oddly, according to the Lycos press release, "the controversy and subsequent firing of Don Imus failed to boost significant online interest for Imus in 2007, with his search numbers cut in half."
Funny, that's not what a real search engine is showing... ah well, long live fluffy PR.
1) Howard Stern
2) Tom Joyner
3) Opie & Anthony
4) Rush Limbaugh
5) Lionel
6) Chris Evans
7) Emma B
8) Wendy Williams
9) Michael Savage
10) Larry King
11) Sean Hannity
12) Bob & Tom
13) Don Imus
14) Mancow
15) Clark Howard
16) Dr. Laura
17) Sara Cox
18) Art Bell
19) Kim Komando
20) Paul Harvey

Comments
According to Tom Taylor's Radio-Info, O&A's ratings on KRock are now trailing the broadcast day. That certainly isn't a good sign.
My hope is they stay with Satellite and get away from terrestrial. Sharing big name content with your biggest competitor (terrestrial) is never a good idea for a media company.
Posted by: MUSCLE13 | October 18, 2007 12:59 PM
What no Mancow revolution?? I thought he was the fastest growing talker in the world?!?
Posted by: Anonymous Coward | October 18, 2007 1:13 PM
Oh boy, an O&A vs Stern thread.
Let the games begin! (*rolls eyes*)
Posted by: SatelliteRadioFan | October 18, 2007 1:55 PM
ZERO POINT ZERO
Posted by: Jason Chapa | October 18, 2007 2:14 PM
Tom Joiner at #2 seems a little suspicious to me. I bet he did some cheesy cash give-away to garner all this attention. He's probably giving listeners a 1,000 dollars to call in when they hear "the sound of the day". It's as lame as it is brilliant. Well played, Joiner.
Posted by: Abe Hirschfeld | October 18, 2007 2:27 PM
>> ZERO POINT ZERO >>
I thought this was an O&A vs. Stern thread - were we supposed to post our IQ instead?
Posted by: Pete | October 18, 2007 2:33 PM
That's right, Jason Chapa, Howard Stern has a ZERO POINT ZERO rating on every terrestrial radio station in the world! Congratulations!
Posted by: Anonymous Coward | October 18, 2007 2:35 PM
Lycos? Goo - gle? Bah! What does Altavista report?
Posted by: Spratley Bagweed | October 18, 2007 3:06 PM
we invented losing tell em ant
Posted by: sternfan73 | October 18, 2007 3:48 PM
more searches than listeners..W0.0W! THE VIRUS IS SPREADING INDEED!
#19 IN THE OWN BACKYARD AND GETTING BEAT BY WHOOPI??????
ZERO POINT ZERO
face it clones,you'll NEVER be howard as much as you seek daddys attention
B
A
W
O
O
S
H
Posted by: 0.0 | October 18, 2007 3:57 PM
But enough about Stern's teeth!
Posted by: Jim Treacher | October 18, 2007 3:59 PM
Traffic to Orbitcast must be slow lately, so Ryan had to post this article to increase his hits.
What about askjeeves! What sayeth the butler?
Posted by: NorCalMurph | October 18, 2007 4:03 PM
"But enough about Stern's teeth!"
Or Anthony's hair.
Posted by: Anonymous Coward | October 18, 2007 4:13 PM
He's got at least 3 of those left. Like Stern's choppers!
Posted by: Jim Treacher | October 18, 2007 4:27 PM
"But enough about Stern's teeth!"
"Or Anthony's hair."
Who knows how much hair is left under that dead poodle on howie's head.
Posted by: Anonymous Coward | October 18, 2007 4:41 PM
anyone who ever insults stern fan's intelligence should just read this quote by an O&A fan
"That's right, Jason Chapa, Howard Stern has a ZERO POINT ZERO rating on every terrestrial radio station in the world!"
umm, saying someone who does not even broadcast on Terrestrial radio has a zero point zero and its a bad thing is really pushing the envelope of stupid.
cant wait till they come out with the sat ratings out of arbatron....
Posted by: P Ness | October 18, 2007 6:17 PM
" pushing the envelope of stupid"
the boundaries could never ever be reached by a 0.0 fan
think about it,these are the same overweight,shaved head,goateed tools who live in mommys basement that believe that "howards irrelevent" because 0.0 told them so
also the same moronic toughguys thats beat the shit out of the XM radios when 0.0 got suspended,only to go out and buy new ones
can the envelope of stupidity really ever be pushed?
Posted by: 0.0 | October 18, 2007 7:37 PM
Anthony Looks way worse than Stern, much older. IMHO ....I have no axe to grind here either, I was a David Lee Roth fan!
Posted by: Joe Workman | October 18, 2007 8:25 PM
0.0 said: "also the same moronic toughguys thats beat the shit out of the XM radios when 0.0 got suspended,only to go out and buy new ones".
I'm gonna have to agree on that last one there. The fact that some of the "pests" busted their radios and then bitched and moaned about having to not only re-subscribe after O&A got back, but had to buy new radios doesn't exactly help their cause, if such cause even existed in the first place. It makes the fans who just enjoy the show for what it is get lumped in with the pests and i'm notdown with that. The 2 shows are different and rely on different things and admittedly while the CBS portion has gotten stale lately, they've still done some good stuff on XM. and I'm sure that in his time at Sirius, Howard has delivered the goods for his listeners as well too, so we can joke back and forth til the end of time on this and I think Ryan is posting these things, sitting back and watching the fun. Can't say I blame him. He knows comments will be made.
Posted by: Toonhead | October 19, 2007 5:10 AM
"think about it,these are the same overweight,shaved head,goateed tools who live in mommys basement that believe that "howards irrelevent" because 0.0 told them so"
Wait, you're descibing O&A fans? Sorry, I thought you were talking about Stern regular high pitched eric.
Posted by: pfreak | October 19, 2007 9:04 AM
Let's take a look at the Google Trends for people searching for some search engines - google, lycos, yahoo, ask and altavista.
OK, I see Yahoo at #1 followed by Google. Ask looks to be in 3rd, and way down at the bottom are Altavista (#4) and Lycos (#5).
Wait, there's more! Looking at the arguably worthless Alexa rankings we see that lycos.com has a traffic rank of 1,185 and is reaching less that 0.1% of the internet, andsirius.com and xmradio.com are quickly closing the gap. What's even scarier is that a search engine barely has more page views than two sites with mostly static content. Page views per user is even more telling - the 3 month average is 2.7 page views per user.
Here's how that must work. Search. Bad results, next. More bad results, next. This is useless, www.google.com. Oh and only about 28% of Lycos' users come from the US. The Lycos Top 50 must've had a sample size of about 2000.
Posted by: Corey | October 19, 2007 2:04 PM
Joe Workman you are right. I saw a picture of Ant recently and damn he looks old. He should probably shave.
Posted by: MikeP | October 19, 2007 8:42 PM
Howard K Stern lol...
Go to googlefight and compare the two...
http://www.googlefight.com/index.php?lang=en_GB&word1=Howard+stern&word2=Opie+and+Anthony
O&A 1.1 million
Howard Stern 3.1 million
why the fuck do you care if Howard Stern has more listeners?
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