The New York Sun has a very in-depth article on Howard's new 'defiant fist' symbol. Created by Havas' Euro RSCG (which coincidently is not the same ad agency used by the rest of SIRIUS - Doner handles their business) - the fist symbol is meant to convey a revolutionary attitude.
"It's really simple. It's a symbol of being a revolutionary and being a pioneer in radio," Sirius spokesman, Patrick Reilly, said.
Some people don't necessarily agree with that point though. Such as NY City Council member and former Black Panther member Charles Barron, stating, "he'll do anything to get attention." Adding "using a symbol like that is electoral exploitation in his attempt to appeal to the black community."
...I wouldn't go that far, but I have to agree with the statement made at the end of the article by designer and professor at Pratt Institute, Barry Berger, that the "universality" of the fist removes much of its power and significance. "I think because it is so universal and also so overused, it is not clear what individual message the sender means," he said.
What do you think about it? Thumbs up or thumbs down for the Defiant Fist?
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