CBS News gives us a preview of what's to come on 60 Minutes this Sunday when Howard Stern sits down with Ed Bradley for an interview. Stern is generally media shy, but with the jump to Sirius Satellite Radio about a month away, he's been making the rounds in media appearances.

A good strategy because the cost for media coverage is essentially nothing, and his elusiveness makes him all that more desirable for the press. Why spend the money if you can get exposure for free?

[CBS News]