Howard Stern's VOD channel, Howard TV, is launching a new promotional campaign to celebrate a free (well, almost, it costs $0.01) promotional weekend.

The new ads will hit men's magazines, NYC taxi tops and male-oriented websites starting this week. The campaign includes print ads in Playboy, Maxim and FHM magazines (featuring two women "canoodling"), while the taxi ads are much tamer simply featuring the words "In Howard We Trust" with Stern's face on a penny.

The Howard TV Preview weekend runs from November 3rd through November 5th, with the one-penny charge meant to limit the number of underage viewers from seeing the action. 

In Demand Networks is reportedly "spending north of $1 million" to promote the weekend.

[NY Daily News]