The satellite radio industry is evolving from what it was only a couple years ago. With the emergence of new "hybrid" satellite radio receivers, like the Pioneer Inno, Samsung Helix, and Sirius S50; the retail outlets that sell them are changing how (and where) they market satellite radio as well.

Dan Murphy, XM's product marketing and distribution senior VP, told TWICE that these new devices allow retailers to place displays in their MP3 departments or in their specialized Satellite Radio sections, while other retailers will merchandise the devices in both areas.

This is good news, especially considering that XM Satellite Radio is ramping up to launch "one of our largest" print and TV ad campaigns in May to promote the Helix/Inno/Nexus, Murphy said.

[TWICE]