...just change the name to Blu-ray Radio!
Afterall, HD DVD has now lost the war to Sony's Blu-ray format - what with Best Buy, Netflix and now Wal-Mart delivering crushing blows by siding with Blu-ray exclusively (and reports coming in that Toshiba is ready to throw in the towel). So I think the terrestrial radio camp should reconsider its naming convention for HD Radio.
Since that "HD" distinction doesn't mean anything anyway, they might as well rebrand themselves once again for another year of stellar sales.
"Quite honestly, it doesn't stand for anything," said Peter Ferrera, president and CEO of the HD Digital Radio Alliance, told the LA Times. "The concept was somewhat of a steal from HD television, where viewers know it means better quality."
That approach didn't work for Toshiba... and if they're not bound to pesky acronyms that actually mean something, why not give it a shot?