iHeartRadio iPhone App reaches 1 million downloads - Orbitcast

iHeartRadio iPhone App reaches 1 million downloads

| 25 Comments
iHeartRadio
Clear Channel's own iPhone app, iHeartRadio, was downloaded more than 1 million times in the first 20 weeks it was made available to the public, the company said Monday.

The iHeartRadio iPhone app offers 150 radio stations sorted by stations in each city, by location, genre, or by personalities (i.e., The Ryan Seacreast or The Elvis Duran Channel).

In first 20 weeks, the iHeartRadio iPhone app was downloaded at rate of 50,000 downloads a week reaching to over 1 million total downloads to date. The iPhone app continues to be in the top 100 free apps list and is the #4 free music app.

Clear Channel says the iPhone app attracts 146,000 unique listeners a week, justifying the investment.

"Literally in LA, there are likely 20,000 to 25,000 more listeners between online and cellphones. It's like adding another radio station...We are growing the audience, and there are more opportunities." said Evan Harrison, Clear Channel Radio's EVP and president of the company's Online Music & Radio unit: "For us, it's paramount that we make it easy for our listeners to stay connected with our stations, whether it's at their desk, in their car or while mobile. It's a natural progression for us."

BlackBerry users don't need to feel left out either.

Clear Channel's iHeartRadio BlackBerry app will have similar features to the iPhone app, plus
two additional traffic channels for New York and Los Angeles. The BlackBerry app can be downloaded by visiting iheartradio.com from your phone's browser, and from the BlackBerry store (when it launches). The app will work on the Pearl, the Curve and the Bold.

Considering the popularity of the Pandora, FlyCast, Slacker and iHeartRadio apps, it's clear that there's potential for a Sirius XM iPhone app.

But it can't be another "me too" app. Sirius XM will be competing with free (and established) products. If satellite radio is going to make the move to the iPhone, simply having a presence isn't enough to justify the premium monthly price. The iPhone app needs to be truly innovative - it needs to set the bar, and set that bar high.

[mocoNews]

25 Comments

Sirius Xm really needs to put out their app. for the iphone, and soon. I sure hope they are smart enough to be working on an application for the blackberry too. They need to have it up and running when the blackberry app. store goes up. I am betting they won't thus Siri stayes a penny stock.

There is no way in hell I would put a Clear Channel app on my phone. Those assclowns are the reason radio is in the mess it is.

Therein lies the problem for the forthcoming SiriusXM App - innovation. I'd be willing to bet it will be less exciting than the NiceMac app.

Album art? Maybe. Presets? Probably.

Hopefully they'll eventually have those things plus the ability to view what's playing on different stations before tuning in.

Also, they really need to push content partners to allow online listening. Need ESPN radio for example! Currently not available online thru Sirius.

Ouch! Beat by the evil empire of CC. Come on Sirius/XM get a move on.

I look at this in a totally different way than most. It is not a competition on who wins in cellphone media.

This is basically proof that cellphones are an entire new growth area for all of radio. It's new mobile audio distribution, and much like cars and the internet, it will develop into the next growth platform.

Great for all of radio! Great for Sirius XM!

Face the FACTS newbs and suckers siriusxm, and satradio in general is OVER. Sure siriusxm might have dodged the small debt bullet this time but bigger debt bullets and more churn are a coming. iHeartRadio, AOL Radio, Pandora, Slacker, all have their app's out for the iPhone, they are all FREE and they are the future of radio, siriusxm is the past.

Face it newbs and suckers, siriusxm is DONE.

UnBuck | March 16, 2009 9:59 AM | Reply
There is no way in hell I would put a siriusxm app on my phone. Those assclowns are the reason radio is in the mess it is.

Not to mention there is no need for a siriusxm app on smartphones which have the ability to receive more and better audio options than being a idiot and paying for siriusxm. Any siriusxm app would be a complete waste of device memory space and consumer money.

This app was also released for Blackberry devices as well. Not sure how long ago but the blog I read posted this this morning as well. Not sure if it listed how many downloads though.

Content won't be free for long. Obama is more influenced by artists than the NAB. They will push to get royalties. So SIRIXM will win in the long run.

I take it that since this is cell phone service, would you lose the signal just like any cell phone does?

Let's say I'm on a budget cell phone service due to the economy. If I have 100 minutes/month and then costs out the ass after that. Would that eat up my minutes while listening via cell phone?

How about sound quality? How do you hook the thing up? With a USB or 1/8 minijack? That would mean you need to have an input port in your car or headphones if you want to hear decent sound.

I agree with Muscle13-

This is a great testiment to "radio-apps."; I tend to believe that the Sirius-Iphone-App. will be even more popular, even with a fee, IF they can get many of the sports channels on there too!

At any rate, they do need a "very kick-arse App.", and it needs to include almost all their programming, for a very good success to be had!

The only thing that really differentiates the Sirius XM brand from Pandora, Slacker, and iHeartRadio are the specialty shows and the personalities.

Clear Channel is already using what they learned from XM to program some of the format channels on iHeartRadio.

I think Sirius XM really needs to focus on the specialty, appointment radio, and that's why you see them slowly adding back some of what they took away in the merger... even if it's only an hour here and there: keeps costs lower but ultimately has you coming back to listen.

The continuing existence and middling success of this app is proof that most people don't care whether their radio experience is utter shit or not. I would argue that 95% of the people using this would never bother with satellite radio anyway.

I've got this for the talk stations. You can get Rush Limbaugh as well as others on this app, also recently departed (from XM anyway) WLW is on this app. That, KFI (for Leo Laporte) and my hometown station is what I have the app for. I've sampled some of the music stations and they're all pretty shitty. The talk side is what makes this app what it is.

I don't believe these Clear Channel claims for one minute - horse shit. I can believe the Pandora, Slacker, etc claims as listeners much prefer the "personalized" music services. There are only 7 out of 75 HD Radio Format Lab formats left on iHeartMusic.com, so these claims are utter rubbish.

I downloaded this today to my BB Curve and so far so good. I mean its free so why not try it right. Then i noticed it had a great selection of some stations i love in the ny area as well as stations from my home town of san diego. Just goes to show traditional radio is spreading its wings to other forms of media. smart move.

Lately much of the music I listen to is online on Live 365 (6 of them), followed by AOL(4 of them), and a few others scattered here and there online. I'm still waiting for Live 365's iphone app to be released. Once that happens and my current cell phone contract up in about a year and a half, I'll be getting an iphone and dropping my satellite radio subscription (if I don't drop it before then). Granted it will be an extra $30 per month (w/unlimited internet access), but I think it will be worth it.

As for CC, there are some local conservative talk shows across the country that are CC talk stations I listen to online where the stations have iphone apps. So I could see it as a win/win for me, both talk and music.

Why advertise the competition at all?

Yeah, just what I want....lousy programming and commercials. I was beta-testing the SiriusXM app and it was pretty darn good. SiriusXM made a mistake, in my opinion. As long as an iPhone app requires a SiriusXM account, they should let developers come up with apps...they could use the listenership! I have the Slacker app, which is amazing.

"Face the FACTS newbs and suckers siriusxm, and satradio in general is OVER. Sure siriusxm might have dodged the small debt bullet this time but bigger debt bullets and more churn are a coming. iHeartRadio, AOL Radio, Pandora, Slacker, all have their app's out for the iPhone, they are all FREE and they are the future of radio, siriusxm is the past.

Face it newbs and suckers, siriusxm is DONE."

Thanks a lot for stopping by....quick question, were you born stupid or is it something you picked up through your boring, miserable dull life? I'll bet you're one of those people that still faithfully pays thier subscription just so you can have something to bitch and complain about, right?

Why don't you go do something useful and ram your head against a wall.

I wouldn't trust anything from Clear Channel. It probably installs spyware on your phone.

"The iPhone app needs to be truly innovative - it needs to set the bar, and set that bar high."
...and it needs to be released already.

I agree that Sirius XM has to set the bar high, very high, because they're making you pay for what others are giving away for nothing.

So here's what I suggest: Bring back the deleted channels from both services on the online version of the service. They killed off some of their best programming -- X Country, Fine Tuning, Fungus, etc. -- and this is the opportunity to bring them back. In addition, take a look at what AOL Radio is offering and bring some of those formats to Sirius XM.

By the way, the iHeartRadio app on a PC will not stream outside the U.S. I tried while on business and get a message "Not awailable outside the U.S"
I'm listening to the SiriusXM PC app right now in Europe.

Because???