In-vehicle telematics systems are expected to be in high demand by consumers within the next few years, according to a study by TechnoMetrica Market Intelligence.
Their survey found that 62% of drivers are likely to purchase a navigation system for their next new vehicle. In addition, 51% of drivers say they're likely to get a safety/security service like OnStar.
About 41% of drivers said they were likely to buy a DVD system for their next new vehicle. This is likely the market to go after for Sirius Backseat TV.
For respondents that were willing to purchase these systems within the next 12-months: 22% said they would get a GPS satellite navigation device, 13% said OnStar, and 12% for Bluetooth.
As for what consumers expected to be standard equipment in new vehicles: 81% said GPS navigation system, and 75% said security services would be included in the next five years.
Telematics is a key area for satellite radio to continue to concentrate on, because unlike Internet/WiMAX, satellite radio already has the connection. The bandwidth required to push XM NavTraffic data, for instance, is equal to that of one audio traffic channel. Who needs "traffic and weather together" from your local terrestrial station when you can just punch it up on your nav system?
I can't wait to get my hands on a Bushnell ONIX400 Weather Tracker. SatRad, GPS/Navigation, and the weather all in one. very cool..
LMfYbP vcxsdfg54345fbcv5464