Some quotable quotes from a Radio World Interview with David Rehr, the new NAB President and CEO:
'nuff said.
[RW Online]
In reference to the anti-satellite radio legislation up for vote in the Senate:
"It is crystal clear, that both XM and Sirius - with nearly $1 billion in combined losses last year and having failed as a national programming service - are skirting the intent of their original FCC licenses. This bill holds satellite radio accountable to those licenses."
(Did you contact your Senator yet? - why not?)
When talking about slumping radio advertising revenue:
"Something that particularly drives me nuts is everybody says, 'Internet, Internet, Internet! Click-through rates!' I go on the Internet all the time. I click through it; I don't buy it. Where, if I listen to something on radio -
I just think it's a better experience and a better investment for advertisers. But we need to be sure that the advertisers and the agencies get reconnected with the power of radio. That's part of it; I think getting new people to advertise is part of it.
A lot of it is creating the tone and movement that radio is cool. People say, 'Well, you're a dinosaur.' Well, we're not a dinosaur. "
(No really, you're a dinosaur. It's called tracking your ROI.)
When asked about young people's perception about radio:
"Apart from HD, which I think will give us a lot of sizzle, I also think we need to make a more concerted effort to interact with technology and technology manufacturers. My watchword has been that every gadget should be able to get the signal."
(...no content?)
On how radio is going to survive:
"We're in a new competitive playing field. Satellite has lobbyists in DC now. Other technologies have lobbyists in DC and NAB has always been "the big dog." Now, we're going to be the big dog with other dogs around us and we're going to growl. And perhaps bite a whole lot more. Because we need to get the desired result; because the future of the industry is at stake. "
'nuff said.
[RW Online]
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