Billboard Radio Monitor has a great interview with Eric Logan (E-LO!), EVP of Programming at XM Satellite Radio. One of the most interesting questions was about the decision to drop MTV/VH1 from the lineup, and Eric’s response really gives some insight about where satellite radio in general will be a few years from now:
“[Channels like] 20 on 20, Highway 16, the City, Sweet 62, Watercolors and our decades channels, because of the sheer size of our audience base, are some of the most powerful and biggest radio outlets in the U.S. today. Our content strategy is to really create our own brands … which is why the decision was not to renew with MTV or VH1. “
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