Combined data shows that satellite radio retail sales were down 37.5% for the month, when compared to December of last year. The sad part is that the comparisons were relatively easy.
The Quick Glance:
- Sirius December 2007 Year-over-Year Retail Sales:
- XM December 2007 Year-over-Year Retail Sales:
- Sirius Dec '07 Retail Marketshare: 68.3%
- XM Dec '07 Retail Marketshare: 31.7%
That's a steep decline, especially when you consider that last year satellite radio retail sales were already down 46%. Looking at retail marketshare at this point is nearly pointless as it's simply a piece of an ever-shrinking pie.
Something needs to change in how we approach retail, because this obviously isn't working. And it needs to change now.