JD Power releases Satellite Radio numbers - Orbitcast

JD Power releases Satellite Radio numbers

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Satellite Radio SatisfactionJ.D. Power and Associates released a report on satellite radio market penetration, as well as numbers on the problems that consumers face with various satellite radio installs.

According to the J.D. Power and Associates 2007 Multimedia Quality and Satisfaction Study, nearly 40% of consumers report having satellite radio capability in their new-vehicle's audio system, an increase from 26% the previous year. Additionally, 94% of owners indicate that their satellite radio is factory or dealer installed, up from 92% in 2006.

The study also found that owners report more problems with navigation systems and satellite radio (such as poor satellite radio reception) more than their less technologically-advanced alternatives. Not much of a surprise there.

"It's interesting to note that while consumers who have more complex systems tend to have more problems, they also have higher satisfaction levels than consumers with simpler systems," said Allison LaDuc, senior research manager of automotive product quality at JD Power.

Among manufacturers in the AM/FM/Multi CD Changer/Satellite segment, Panasonic ranks highest, followed by Pioneer, Delphi, and finally Visteon.

[Press Release]

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