I know this may be "old news" to some folks - afterall Kevin Smith made the announcement on the air on The Opie & Anthony Show two days ago - but I figured some folks may not have seen it.
Kevin Smith will be bringing his popular SModcast program to The Virus, starting this Saturday.
The SModcast show will air weekly, with an exclusive satellite radio only episode being produced for Sirius XM each month by Kevin Smith and Scott Mosier (Smith's longtime producing partner and co-host).
Extending a popular podcast to satellite radio is an interesting trend that we're starting to see - case in point: Gary Vaynerchuk was signed to Sirius XM Radio just last month.
"I'm ecstatic to be a part of the Sirius XM family and hope folks find our SModcast program as funny as we do," said Kevin Smith. "I loved when The Virus promoted SModcast, back when we first launched the show because, every now and then, I'd be driving around listening to XM and catch SModcast on satellite radio."
Kevin Smith's SModcast program debuts on Sirius XM this Saturday, September 25th at 1pm ET on The Virus (XM channel 202 and Sirius channel 197 as part of the "Best of XM" package), with an original, never before heard episode, and will air weekly during that timeslot.
To celebrate the launch, Sirius XM will also air a SModcast marathon on Sunday, September 26th from 7am - midnight ET. The SModcast marathon will feature a replay of the new show as well as episodes from Smith's archives.
Folks have questioned whether this is an indicator of the future of Opie & Anthony's contract, and I doubt it has any relation at all. Content deals like this generally are made independently of each other, despite the fact that Kevin Smith is an old friend and frequent guest on Opie & Anthony's show.