Kia to offer SIRIUS Satellite Radio as Factory Standard Equipment
WOW. This is awesome news. SIRIUS Satellite Radio and Kia Motors America inked a deal to offer SIRIUS as factory standard equipment in all Kia vehicles.
The long-term agreement runs through 2014 and makes SIRIUS Satellite Radio a standard feature in all 2009 model year Kia vehicles, beginning in 2008.
Kia customers will receive three months of complimentary service, and all radios will be factory activated for dealer and customer convenience.
"We are very excited to add Kia to our list of exclusive automotive partners," said Mel Karmazin, CEO of SIRIUS. "Kia is an exciting company that is producing appealing cars to a growing number of consumers in the U.S., and we look forward to closely working with them to make the Kia in-vehicle experience even more rewarding."
This poses a curious conundrum as Kia is actually a subsidiary of Hyundai Motor Corp. Hyundai and XM Satellite Radio inked a similar factory standard equipment deal around the same time last year. It'll be interesting to learn more about this deal as it comes to light.