Lisa Hirsch has joined as Director of Talent and Industry Relations at Sirius Satellite Radio. Hirsch, a former top Director of Marketing and Production Management at Virgin Records and Senior Director of Artist Relations at Universal Records, will be responsible for the procurement of all musical and non musical guest appearances for SIRIUS? originally produced channels.
Hirsch will focus on creating and nurturing all aspects of the music and talent communities in order to create a broader awareness about SIRIUS? exceptional programming. She will also work closely with labels and recording artists, as well as, non musical guests and celebrities to call attention to the company?s commitment to supporting new talent.
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