While Big Radio execs swoon over the comScore Arbtiron report that there are over 7 million now listening to radio online, they continue to shrug away the 9.2 million Satellite Radio subscribers that're driving around listening to high-quality content. Online radio is fine and dandy, but wake me up when that nationwide WiFi thing actually happens.
Still technology isn't the point. It's all about content, and it's summed up right here:
Clearly, whether those who occupy the executive suites at major broadcast groups admit it or not, there is a growing flight to the new forms of radio. [...] Now we have a wave of people choosing - repeat, choosing - other audio sources. [...] If ever there was a time for broadcasters to start cutting loose with creative programs, it is now. [...] If not, next year you'll read how comScore and satrad report thirty million listeners.
Snippets of wisedom taken from Audiographics... well said Ken!
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