March NPD Satellite Radio Market Share

Satellite Standard Group has a great post on the NPD Group results released for the month of March and Q106:

For March 2006 the NPD market share was as follows:
Sirius - 56%
XM - 44%

For the entire first quarter the NPD share split was as follows:
Sirius - 59%
XM - 41%

Now remember, NPD numbers arguably are a great indicator for trending on retail marketshare, but analysts have always had one gripe with NPD numbers: Wal-Mart sales are not reported. Wal-Mart is a leading reseller to a particular segment of the population, a fairly large one, and especially for the midwest residents where other electronics outlets are few and far between.

Still, these numbers show SIRIUS clearly dominated the retail market in other outlets since September '05, with little sign of slowing down anytime soon.

SSG futher expands on their earlier NPD post with a chart showing NPD numbers going back to January 2005, and attributing the retail success to Howard Stern's presence. Can't say I disagree... the numbers don't lie.

[Satellite Standard Group]