Hockey legend Mark Messier has signed a marketing agreement with XM Satellite Radio to promote XM broadcasts of NHL games and XM's hockey talk radio channel Home Ice.
XM will also be the sole presenting sponsor of the New York Rangers' ceremony to retire Messier's #11 jersey on January 12th.
the 16-time NHL All-Star will promote XM in a variety of print, broadcast, online, and in-store marketing campaigns aimed at sports fans� He will make regular appearances on Home Ice (XM Channel 204), including an exclusive, in-depth interview to air in January

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