Martha's morning format expands on Sirius

Starting on Monday, April 30th, "Morning Living" on Martha Stewart Living Radio (ch 112) on Sirius has named a new host, and expanded its format to 3 hours.
Recently named host of "Morning Living" and veteran radio personality, Dean Olsher, is actually the first male morning show host on Martha Stewart Living Radio. Olsher roots are from NPR – he started there in 1987 as a cultural reporter and then launched "The Next Big Thing" at WNYC in 1999.
Olsher, a lifelong foodie, brings kitchen karma to life every morning. Freestyle conversation, humor and personality drive his show. Olsher, his show regular - Betsy Karetnick - and a wide-ranging mix of guests do much more than trade recipes and make coffee (thankfully).
As a fun touch, they actually cook breakfast and other treats in the studio, never afraid to experiment with morning food. In fact, after one too many breakfasts consisting of eggs, Olsher has issued a plea to his audience to call and send in creative alternative ideas.
Like "Whatever with Alexis and Jennifer" (the evening drive time show), "Morning Living" is an open forum for everything plus the kitchen sink. Listeners to both shows are privy to up close and personal radio unique to Martha's channel.
Expect the unexpected. This is not your mother’s morning radio show.
"Morning Living" will air Monday – Friday from 7am - 10am ET on Sirius' Martha Stewart Living Radio (ch 112).

Comments
is it true this guy is replacing
Michael Anthony?
ZERO POINT ZERO
Posted by: sternfan73 ? | April 27, 2007 11:32 PM
Much like Oprah, I have my doubts that Martha brings in all that many subs. Housefrau's would much rather watch TV...
Posted by: MikeHunt ? | April 28, 2007 9:40 AM
yeah but it brings that viriety
that sat radio needs.
Posted by: sternfan73 ? | April 28, 2007 10:14 AM
I have on good authority that Martha is a very popular and well listened to channel. Surprised me as well. Another surprising fact I heard is that 45% of listeners are male.
The reason they said males listen is to get tips on how to better/maintain their home, cook, decorate, etc. I can see how guys would listen, especially if they are trying to impress the ladies with their home and cooking skills.
Posted by: Me | April 28, 2007 12:13 PM