This seems like a no-brainer. With the help of Applied Media Technologies Corporation (AMTC), all U.S. Mazda dealerships will start playing Sirius Satellite Radio in their showrooms.
The sad thing is that it took this long for the lightbulb to go off, but apparently, the idea is to play satellite radio in the showrooms and on the car lots in order to increase sales of vehicles with Sirius installed.
AMTC says that tests have been conducted suggesting the presence of music in a retail environment increases customers' positive moods and the likelihood to purchase. So the added bonus of this isn't just to sell Sirius-equipped vehicles, but to sell more vehicles overall.
Of course, the million dollar question is; why isn't this just standard practice across all dealerships?
Anyone think that Sirius is finally applying some muscle to the dealers?
This has been an issue for many years. The problem is not sirius, xm or businesses. It's MUZAK. They have people in very long term contracts and that haas slowed the adoption of the business subscriber.
"Radio: Internet Radio or HD Radio. You choose!"
"The first video is a pitch from Ford for their new optional SYNC, which, among many other things, allows one to listen to any Internet Radio from anywhere in the world... I searched in vain for a Ford pitch video on HD Radio but, wisely, they didn’t do one."
http://gormanmediablog.blogspot.com/2007/10/blog-post.html
Geeeez... Ford didn't even bother to do a video for HD Radio.
Yea , play Stern for the people so they understand that they will be getting a nice dose of SMUT with their car
Now if they could only do something about that whole 'people won't pay for radio' thing.
SIRIUS Music for Business is the service being endorsed by the Mazda dealer. This service only includes 67 SIRIUS music channels, no talk and entertainment. In fact, over the last five years SIRIUS OEM partners have either endorse the background commercial service to their dealers or subscribe as part of their own marketing programs to support the brands and dealers. There is no million dollar question or sad thing.
http://www.sirius.com/business
finally howard gets a corprate audience.executives for years have not been allowing employees to enjoy howards show during the work day.this change of heart will allow howard to talk to the bulk of his listeners,empty cars in dealerships that sirius counts as subs.congratulations howard your numbers are allmost legit
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This may sound realy bad, but I used to work in a Mazda dealership, The cars had sirius in them but the Showroom played XM,