Sirius XM Radio Inc. CEO Mel Karmazin had a meeting between with Sergey Brin, Larry Page and Eric Schmidt of Google Inc. And what does Karmazin say to the trio? That Google's advertising model was "F-ing with the magic."
To be more accurate, "I used the full word, I didn't use the abbreviation," Karmazin revealed in an interview on Charlie Rose last week.
"I don't remember saying it, but... it absolutely sounds like something I would have said," Karmazin conceded amid laughter.
Mel went on to explain that back when he was the CEO of CBS, advertising had no accountability - no return on investment.
"You buy a commercial in the Super Bowl... and you had no idea if it worked! You had no idea if you sold product... if it did any good," Karmazin said. "I loved that model."
"And then here comes Google. They screwed it up!" added Karmazin, semi-jokingly.
The conversation was the culmination of an underlying theme throughout the interview: the shift in media's business model. Terrestrial radio - and in fact, almost all of mainstream media - is suffering because of an advertising model that never focused on creating a return on investment.
"I think that there is too much [advertising] inventory," Karmazin told Rose earlier in the interview. "I think that the Internet has changed... the world. And what's happened is that there is far more supply than there is demand."
But since Sirius XM Radio isn't dependent on advertising exclusively as it's revenue stream, it doesn't suffer as much as its terrestrial radio cousins.
"And that's why subscription, subscription, subscription... I used to love the advertising business until Google ruined my day," said Karmazin "Google comes along and this is the new way of doing it, and I'm now in the subscription business."
Karmazin's interview aired on December 31st, 2009 and you can watch it here, or read the full transcript here.
[via SeekingAlpha]
Thanks Bob!
Mel went on to explain that back when he was the CEO of CBS, advertising had no accountability - no return on investment.
"You buy a commercial in the Super Bowl... and you had no idea if it worked! You had no idea if you sold product... if it did any good," Karmazin said. "I loved that model."
"And then here comes Google. They screwed it up!" added Karmazin, semi-jokingly.
The conversation was the culmination of an underlying theme throughout the interview: the shift in media's business model. Terrestrial radio - and in fact, almost all of mainstream media - is suffering because of an advertising model that never focused on creating a return on investment.
"I think that there is too much [advertising] inventory," Karmazin told Rose earlier in the interview. "I think that the Internet has changed... the world. And what's happened is that there is far more supply than there is demand."
But since Sirius XM Radio isn't dependent on advertising exclusively as it's revenue stream, it doesn't suffer as much as its terrestrial radio cousins.
"And that's why subscription, subscription, subscription... I used to love the advertising business until Google ruined my day," said Karmazin "Google comes along and this is the new way of doing it, and I'm now in the subscription business."
Karmazin's interview aired on December 31st, 2009 and you can watch it here, or read the full transcript here.
[via SeekingAlpha]
Thanks Bob!








In other words, Mel can't get the price for ads that he used to get. So instead of evolve with the times, he complains about it. Just like the dinosaurs. Refuse to evolve and eventually die out.
Karmazin makes a good point about the excess of advertising inventory, but there's still a lot of it that's not subject to Google Analytics-style accountability. You watch a baseball game on TV and see the brand names behind the plate, or you watch "image" advertising like that for McDonald's, utility companies, banks and insurance companies. There's really no way to correlate that stuff with specific results; it's name recognition, affinity (as with a home team or a sport) and image building.
If advertisers are going to begin to demand "dollars spent versus dollars earned" tracking, the nature of advertising will change markedly in favor of direct-response and other shorter-reach, targeted ads that detail offers and appeal to specific market segments.
Dinosaurs died from a large asteroid hitting Earth and an ensuing dust cloud blocked the sun and killed all living saurs... The new asteroid is Google.. It is killing commercial broadcasting as well as print media. Hardly Karmazin's fault. Both companies, XM and Sirius probably would have went belly up without him. Before you post idiotic half truths and BS, atleast know wtf you are talking about. What's wrong? Are your feelings hurt because Mel does not like Opie and the Ugly Guy?
#Google
#SiriusXM
#Android
It's not just Google.
Tivo renders all commercials on TV practically useless. I never watch anything in real time and just zip right through the five minute chuncks of ads they broadcast. It will be interesting to see how these large media companies (e.g. NBC, CBS) cope with the massive loss of advertisement as Google, Tivo, and Sirius become more widespread.
To be honest, I could care less since I canceled my sub (wife still has one). I just think Mel needs to quit complaining since this is a PAID service where ad revenue should not be the main source of revenue. My point is Mel is still thinking like a terrestrial radio exec and this old way is not how radio is moving.
Mrwirez, I think it's more likely that Karmazin will result in the ultimate destruction of satellite radio than its salvation, but only time will tell.
But, Ranger, what Karmazin's doing here isn't complaining about Google but expressing nostalgia for the time when there was no way to hold the media accountable for the quality of results produced by advertising.
Consider this statement: "You buy a commercial in the Super Bowl... and you had no idea if it worked! You had no idea if you sold product... if it did any good," Karmazin said. "I loved that model."
He's expressing sarcasm toward himself and his own industry, not attacking Google.
I think its obvious to all of us that are still subscribers because we are offered discounts every time we try to cancel that Mel is running the company into the ground.
It's only a matter of time.
To be honest, it will be the best thing that every happened to satellite radio. Either someone will either come long to resurrect and treat the concept of paid radio with the respect it deserves or people will migrate to Internet radio, which is light years better than satellite and doesn't cost a dime to listen to. Many are commercial free, too!
Right, Mel is running the company into the ground as he gets you to pay for something you say you hate. And "commercial free", eh? You mean like, Pink, Nashville, Sunny, Rock @ Random on XM? Funny how you think it is so clever to say SiriusFM when it is your beloved XM who partnered with Clear Channel and began operating with commercials on all their channels at it's inception. Mel is laughing all the to the bank with your discounted fees. He and Sirius will be around a lot longer than your lame Home Theater site. Oh, yes, and internet radio works great in the car.Please ban this repetitive troll, Ryan.
Not EVOLVE? Are you joking? That is EXACTLY what Mel did. While OTHERS clung to an old, antiquated, DYING Ad based business model, Mel saw the writing on the wall, and embraced a NEW, WORKING, THRIVING sub based business model.
And you say he's complaining? Did you not WATCH the interview?
He WAS an old ad man who was JOKING in a fun way of how Google came along and F'd up the OLD way of doing things....and how he's GLAD he's in the SUBSCRIPTION based model now...because those that depend on ad revenue like newspapers and terrestrial radio are all HURTING. DUH!
This interview HIGHLIGHTS exactly WHY Sirius is in an amazing position. Now that they are merged and not bleeding cash with each other, SiriusXM will finally turn a PROFIT this quarter and never look back.
Much like Apple was scoffed at when they set up their itunes music store, Sirius will be embraced and the envy of media companies who are scratching their heads on HOW to MONETIZE their content that people can get for free on the internet.
Sirius has figured out a way to do this, to the tune of nearly 20 MILLION PAYING customers and growing. They are in nearly EVERY new car and are in a great position going forward.
All those that bashed Sirius before are waking up to this fact. The recent price action indicates this shift in perception.
Debt is no longer an issue. Yes, past debt is still out there, but not due for YEARS. With their credit rating increasing, SiriusXM can refinance or pay it down no problem. They are also in the position to start buying back shares soon. So the two biggest issues(debt and dillution) are no longer a problem.
Add to that the synergies and contract renegotiations taking place, and SiriusXM is saving even MORE cash.
Now Liberty Media is hinting about possible GLOBAL expansion of SiriusXM since buying up European/Asia sat radio company WorldSpace and the future is looking even BRIGHTER for Mel and company.
Bottom line, SiriusXM is in a great position with the BEST business model to address the over supply and lack of demand for OLD Ad based companies.
Yup. With the merger complete, debt and dilution no longer an issue, and growth looking good....SiriusXM a virtual MONOPOLY is sitting pretty. :-)
You've done a better job of speaking up for Sirius XM than the company generally does for itself, but let's look at a few of your statements: Twenty million subscribers and growing? Not lately, however. Since the channel merging, they've seen a blend of weak growth and subscriber declines. Yes, the economy's been bad, but do people come back when their budget improves, after having dumped pay radio during lean times? Neither of us have the answer.
You also credit Sirius with attracting 20 million people to satellite radio. This is false. Sirius and XM did that as independent companies. Now that Sirius is running the whole show, Karmazin and other Sirius execs have, in fact, presided over the first listener declines in the history of satellite radio. As somewhat of a one-trick pony that's been far too heavily reliant on one guy -- Howard Stern -- Sirius and its generally shallow content do not seem to resonate well with the type of sophisticated listener satellite radio needs to attract. XM had somewhat more balance, and as a result may have generated more devoted subscribers.
You're right -- the monopoly should have helped satellite radio: They had two independent systems comprising 300 channels and a bunch of happy customers. Now they've alienated over half of them by eliminating what they signed up to get; meanwhile, other emerging technologies are courting those who have been disenfranchised. Given this, I would not use the metaphor "sitting pretty" to describe the company's current state.
"Right, Mel is running the company into the ground as he gets you to pay for something you say you hate. And "commercial free", eh? You mean like, Pink, Nashville, Sunny, Rock @ Random on XM? Funny how you think it is so clever to say SiriusFM when it is your beloved XM who partnered with Clear Channel and began operating with commercials on all their channels at it's inception. Mel is laughing all the to the bank with your discounted fees. He and Sirius will be around a lot longer than your lame Home Theater site. Oh, yes, and internet radio works great in the car.Please ban this repetitive troll, Ryan. "
You seriously can't be this stupid. The reason most of us die hard XM fans call the new company Sirius FM is not because of commercials, but rather of programming mentalities. I'd take XM, complete with 10 minutes of commercials per hour, over the crap that Sirius passes off as programming ANY DAY.
As a matter of FACT, I was a subscriber back in the days when they actually DID have commercials on many of the channels, and I loved it. I knew when I signed up that I would be hearing commercials, and I STILL chose XM over Sirius. I KNEW they signed a deal with the devil (Clear Channel) to get the birds in the sky, and EVEN STILL I signed up for XM. And when I signed up for XM, Sirius gave away all their music channels for FREE on siriusradio.com, so I could try them all out and see if I liked them before I made my decision. Thats right, I STILL chose XM.
And two years after I signed with XM, I added a Sirius subscription to my car (a Kenwood brick reciever) because I thought their dance lineup was better at that particular time. 6 months later, before the lineup even changed, I cancelled my Sirius and kept my XM, because I was tired of the repetition.
SiriusFM sucks, sorry you don't have the mental capacity to handle that...
No, I'm just sad. And no amount of back and forth is going to get either of us to like a different persons program, no matter how clever we are.
Or think we are.
You should sell your SXM stock. You have obviously drank too much SXM kool-aid and smoked too much Karmazin weed. The musical tastes of the Europeans are much more sophisticated than the content that Mel could ever dream up.
I love it when people come here, have no idea what they are talking about -- haven't even listened to SiriusFM long enough to know how bad it has gotten since the XM merger -- and then ask Ryan to ban me from this site.
But let me retort...
It was unfortunate that the XM partnership with clear channel caused them to have a few music channels with commercials. However, XM was very smart in creating duplicate channels with no commercials so people would have a choice. They took an unfortunate predicament and made it work.
But what Sirius has done prior to and since the merger to the concept of satellite radio is strip it of everything XM envisioned it to be and dumbed it down to pay FM radio.
Mel is not running it to the ground? Sirius can't hold on to subscribers. Ever try to cancel? You'll be offered a few months for free and then when you try and cancel again you'll get the service for a substantial discount. That's the only reason I am still here (as well as being a fan of shock radio).
And Internet radio for the car is real. Did you read the story about Pandora Radio just posted on this blog site? It may not seem completely feasable today, but technology is around the corner that will allow vehicles to access the Internet. The music selection is unbelievably better than what SiriusFM is offering and it's not dumbed down for idiots that like chatty DJs talking all over their 300 song playlists.
There are a lot of vets around here that were in satellite radio from day ONE. Too many babies in diapers coming here telling us we don't know what we are talking about.
And, the Clear Channel offerings on XM have a history of not being too bad. I haven't listened to them a lot lately, but they tried to hit some areas the XM commercial-free channels were missing.
You're also right about the "freebies" you'll be offered if you try to cancel. There's a new wrinkle in that, too: The last time I talked to them, several months ago, when I went down to one radio, I was offered four months free on the two radios I was deactivating. I accepted. A few weeks later I got the credit card statement -- same full-price I had been paying. Called again, and was told that the offer had never been made (no record of it), but they could do that for me now, and it would take effect next month. I said okay. The following month, again, full bill, no discount. The third time I just flat out canceled and didn't accept the promotions, and that did take effect.
Maybe it was just a coincidence that two such mistakes were made, but perhaps some of the special subscriber-retention offers are being conveniently "lost."
Here's how bad things have gotten. I was driving around in the car, listening to Sirius. The music was getting so monotonous - repitition/never anything new - that I decided to switch to terrestrial just for the hell of it. I live in upstate NY; a frigid hell hole inhabited by half human/half Sasquatch looking mongrels, descendants originating from generations of incestuous relationships. Oh yeah.... I turned to the only FM radio station worth a damn in this entire area - WEQX -FM, broadcast from Manchester VT. It is a modern rock/alternative station, and within 20 seconds I was thinking to myself, "This is how to program a radio station!" The playlist is enormous, they play new music all the time, and go out of their way to introduce up and coming bands. I kept it on for about 1/2 hour, and then switched back to Sirius. I came away from this little experiment with one thought emblazoned in my mind; my, oh my, how much Sirius/XM programming has deteriorated! This FM terrestrial station PUTS SIRIUS TO SHAME. I'm a guy who hadn't listened to terrestrial for over 3 years, mind you.
If this company does not make a concerted effort to improve the SHIT PROGRAMMING.... satellite radio is doomed. I hate to break this to all of you "Mel is a genius" disciples, but content is king - and this is exactly why satellite radio is skating on thin ice on a warm January day. Their music content, and music programming, is horrendous. If it stays like it is, there is no way they will ever be able to survive.
That I can turn on a FREE terrestrial radio station, and enjoy the music far more than what I can listen to on the PAY SERVICE I subscribe to, can only be summed up in one word: DISGRACEFUL!!!!!
Hey Steve O, you spelled repetition wrong. I'm sick of your complaining, man. Why don't you cancel, you whiny bitch!?!
One thing I have thought about with regard to Sirius XM's music programming is that their strength -- having dozens of music channels with pigeonholed formats -- is both a blessing and a curse. If I were them, I'd look at developing more "listener-centered" formats rather than music-centered. I think this is what standout terrestrial stations do, because they have only one program with which to keep listeners tuned in.
Consider a channel such as Lithium. People who like 90s alternative probably also like other music with a similar sound, such as current songs by groups such as Seether. But, I rarely hear this -- it's a steady diet of 90s, and not a very comprehensive representation even of that. I think it would be preferable to look more at the profile of the person who is going to listen to a certain channel -- age, gender, lifestyle, etc. -- and try to create a "complete experience" that keeps this person engaged. This is what X Country did for me. Spectrum isn't too bad in this regard, and it has the desirable sound of a terrestrial progressive rock station, but it has a tighter playlist than it should.
I would agree if I thought the company had a clue about what listeners may like. Even XM's Music Lab thought jam and progressive rock go together because they are experimental, ignoring that listeners of both sub-genres don't like each other's music. Let's just go with the subgenres and make the radio much easier to change channels on the fly, putting the control with the user. Voice activation is a must for on the road. Don't assume other than the subgenres that Slacker radio has defined for example. Slacker is the musical choice, both from a sound quality and selection standpoint. Spectrum sucks IMO.
One more comment, Spectrum is in no manner a progressive rock station. Do your research, check out Slacker's progressive rock channel, and every internet progressive rock channel including Murow and Aural moon.
X country was a gem, the folks here in the DC area on XM get it, they truely understood alternative country. Outlaw country is not alternative country, however there are classic country, outlaw, first wave country, and bluegrass, which influenced alternative country, that alt country listeners would appreciate listening to. However, let the listener decide when to listen outside the subgenre.
Ultimately, bandwidth limits how many unique channels a service can have, making some conclude that some channels will be need to be mixes. I say not required at the same time. In fact the subgenres can be time slot sequenced, and with radios that can time record, everybody can be happy. Forget believing blends are optimum.
Voice activation and smart non-real time storage permit maximum personalization.
XM is canceled in March for me, Slacker radio is ordered.
ChrisRadar,
I have to look into Slacker for the iPhone.
I currently listen to Internet Radio on my Mac via RadioShift and SnowTape which bring in hundreds of channels of music. On the iPhone I use WunderRadio which pretty much does the same thing.
Glad you have discovered how much better music delivery is over the Internet. It is what satellite radio should have been. Unfortunately for satellite, somehow music consultants became involved in the mix and the whole concept was dumbed down to FM quality radio. Basically, the people that run SiriusFM are old radio people so you can imagine why that mentality still exists.
Enjoy your Internet radio. I am certain that sooner than later more people will be discovering the hidden little secret of outstanding music delivery and will also be reconsidering their Sirius subscription.
What you say would make sense if "subgenres" had hard edges and definite borders. But, even among those whose music is included in a specific category of music, there is often disagreement about what to call it.
Progressive rock is a great example. I have, in fact, done quite a bit of "research" of progressive rock stations, if you want to count thousands of hours of listening to the radio as research. Because this subgenre spans decades and many different specific trends, every progressive rock station/channel/internet broadcast will have its own flavor and focus. For example, a station catering to younger listeners might focus on 90s progressive rock, while one targeting and older audience might target earlier music -- and that's only one simple and obvious example. There will also be a "sound" they want to have, whether it's more mellow or energetic, and numerous other things. Just loading up a computer with every song that someone decided qualified as progressive rock and playing them on "shuffle" does not make a radio station or channel.
As an additional example, X Country's format was variously called "alternative country," "progressive country," and "Americana," and if you look at definitions of those terms, there's overlap.
So, no matter how you look at it, someone is going to have to make decisions about where a subgenre starts and stops, and what part(s) of they want to try to represent on a certain channel or station, so they might as well make these decisions with a conscious effort to identify the kind of listener they're wanting to attract.
One other comment: I am interested in what you said about having channels that have "shows" that feature specific slices of a subgenre or other narrow content. However, if this is the yardstick by which we should judge, say, Outlaw Country, it should be noted that they do have shows that have more similar formats to what X Country did -- such as Dallas Wayne's show.
But, I think this only works to the extent that all of the shows still have the same general flavor and appeal. For instance, X Country had "Rogue Calls," and other shows that were excellent and pushed the boundaries a little. But it's not suitable, to me as a listener, to record four hours a day of Dallas Wayne so I get to hear what I want rather than stuff I don't like, and it's too much bother. Put something out there I can listen to 24/7, and I'll be happy.
ChrisRadar,
Don't blame you for canceling Sirius.
Just downloaded SLACKER for my iPhone and iPod Touch.
This has the potential of being a satellite radio killer for anyone that listens for just music.
I implore that everyone check out SLACKER and see how much better a music delivery system it is.
You can also play it in your car if your phone supports SLACKER and has cellular Internet service (such as 3G).
One could make it seem impossible to create a station which caters to the progressive rock genre, but Slacker does as good a job as anybody. Progressive rock is in fact a genre which fuses with rock, many sorts of music outside rock, and a given song may have slow, fast, soft and hard parts.
I understand what you mean about having to record what you want to listen to, however it could be invisible to you with a radio that cached channels. Some of the channels would air for example, half of the time of a physical channel. How many people listen to a channel 24 hours a day? Memory is cheap, and more channels devoted to more subgenres can be created.
It's true to an extent that Google is messing with the magic. Through advertising like in the Superbowl you have a wider "targeted" audience even though millions of people are on the net everyday. There is no guarantee people are going to click your sponsored ads through Google and even if they do it doesn't mean they are interested.