Morgan Stanley: Ford to increase Sirius subscriber additions

Tuesday, May 16, 2006 at 4:11 PM
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Morgan Stanley analyst Benjamin Swinburne increased his estimate for Sirius Satellite Radio penetration of total Ford production from 17% to 28% in 2007, hinting that the figure could increase further in 2008. 

"We remain bullish on the long-term model for satellite radio," Swinburne said.

Morgan Stanley also maintains their "Overweight" rating for SIRI with a price target of $8 per share, while upgrading XMSR from "Equal-Weight" to an "Overweight" rating.

[Forbes

(Side Note: Orbitcast has been going up and down like a rollercoaster today. Not sure why, but I apologize for the wacky German Error 404.) 

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