Sirius is giving listeners a taste of their Radio Mom (ch 119) with a special channel page setup just for Mother's Day.

While Mother's Day doesn't seem to bring in the same amount of sales as Father's Day does, the female demographic definitely shouldn't be ignored. Especially Moms (afterall, we know who the real decision makers are in the average household).

Aside from the whole content aspect of Radio Mom, which has been covered here, I really like how Sirius chose to describe the programming choices depending on what kind of mom you are. The "from Soccer Moms to Rocker Moms" section, with different rollovers unveiling different programming tastes, is a really nice touch.

Very nice. The page also includes an audio taste of what Radio Mom features, as well as links to some of the less pricey receivers. On a day when roses are marked up at a obscenely ridiculous price, this could to sway some to be more creative in their gift-giving.