NAB runs new anti-Sirius/XM merger ad (and MasterCard is not happy about it)
Monday, March 19, 2007 at 9:39 AM
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The NAB's new anti-Sirius/XM merger ad - which parodies the MasterCard "priceless" campaign - has reportedly brought the complaint of copyright infringement from MasterCard.
The ad features a big "credit card" with XM-Sirius over MasterCard's familiar red and orange circles.
Underneath it the ad copy reads:
Howard Stern = $500 million for five years
Major League Baseball = $650 million for eleven years
National Football League = $220 million for seven years
Oprah Winfrey = $55 million for three years
Martha Stewart = $30 million for four years
Asking for a government bailout after making bad business decisions... PRICELESS.
In an NAB memo, the NAB's EVP/Marketing & Communications and Regulatory Affairs Michelle Lehman wrote that the ad "has already garnered a buzz on Capitol Hill and some earned media hits -- reporters really got a kick out of it!" (like OMG!) Lehman added that "MasterCard was not so amused" and NAB assured them that "the ad would go no further."
[Radio Online](I'm trying to find the ad, if anyone has it please email me.) UPDATE: Well that was fast. Check out the NAB "Priceless" ad after the jump. (Thanks Tim!)
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Comments
While I'm as anti-satrad-merger as anyone can get, I'm not quite sure I get the "government bailout" angle. XM/SIRI are not asking for a "government bailout" in the sense of the DCX bailout, right?
The parody is cute, but isn't it misleading to characterize what XM/SIRI are after as a "bailout"?
Posted by: StackPointer ? | March 19, 2007 10:07 AM
Yea i dont agree either, but the nab got spnked by master card...HAHAHAHA
Posted by: dave | March 19, 2007 10:37 AM
NAB = dead medium grasping at straws.
Why not develop more captivating format instead of wasting time on smear ads?
Posted by: Mike | March 19, 2007 11:48 AM
huh, it almost seems that nab is afraid of satellite competition with free radio. I thought they weren't worried about this flawed business? does this mean there is competition with the merged company? idiots.
Posted by: FaFaFluFly ? | March 19, 2007 12:01 PM
You hit the nail on the head FaFaFluFly. NAB is now spending more money to fight this competition which they've said is flawed. :P Ok. EVERYONE in radio that I listen to admits that they own XM and Sirius for different reasons and also listen to broadcast radio. It's called variety and options -- what people want. The XM/Siri merger should be allowed also -- they're still competing with regular OTA radio and there technically ARE other competitors to Sirius and XM (just not in US/Canada). It's called tech advancements. anyway, no time to go on. great blog on the subject - glad i found it.
Posted by: rollerblading | April 16, 2007 6:36 PM