NAB runs new anti-Sirius/XM merger ad (and MasterCard is not happy about it)
The NAB's new anti-Sirius/XM merger ad - which parodies the MasterCard "priceless" campaign - has reportedly brought the complaint of copyright infringement from MasterCard.
The ad features a big "credit card" with XM-Sirius over MasterCard's familiar red and orange circles.
Underneath it the ad copy reads:
Howard Stern = $500 million for five years
Major League Baseball = $650 million for eleven years
National Football League = $220 million for seven years
Oprah Winfrey = $55 million for three years
Martha Stewart = $30 million for four years
Asking for a government bailout after making bad business decisions... PRICELESS.
In an NAB memo, the NAB's EVP/Marketing & Communications and Regulatory Affairs Michelle Lehman wrote that the ad "has already garnered a buzz on Capitol Hill and some earned media hits -- reporters really got a kick out of it!" (like OMG!) Lehman added that "MasterCard was not so amused" and NAB assured them that "the ad would go no further."