NASCAR Pulling "Shift to Sirius" Promotion
Friday, November 24, 2006 at 6:16 PM
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NASCAR has instructed Sirius to stop the "Shift To Sirius" promotion, according to several sources familiar with the matter.
The campaign apparently was not approved by NASCAR and as a result they have asked Sirius to discontinue it. At the time of writing this the promotion is still live on American Wireless' website.
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Comments
the interesting thing in this, is the listed 19.95 msrp on the siriusone unit,unless its a error
Posted by: tim wallick | November 25, 2006 5:20 AM
Seems kind of petty (no pun intended) coming from NASCAR. Sirius can just drop the logo and picture, change shift to switch and promote the ad to EVERYONE with an XM radio.
Posted by: Mike | November 25, 2006 8:14 AM
I seriously doubt that this SIRIUS promotion is or was a surprise to the NASCAR folks. Me thinks XM legal eagles found something in the current XM/NASCAR contract.
But if we are going to speculate....I hear SIRIUS backed off the promotion due to a lack of radios to meet the demand.
Posted by: Rich ? | November 25, 2006 10:17 AM
"Me thinks XM legal eagles found something in the current XM/NASCAR contract."
I'd say in this case, you're dead on...
Posted by: MikeHunt ? | November 25, 2006 4:10 PM
I'd think (and hope) that in a case like this, XM's contract would have included the exclusive rights to do co-branded promotions (or even be able to mention NASCAR in their promotions). I'd seen ads in the past where Sirius had avoided using the NASCAR logo, so this promotion had kinda surprised me.
Posted by: TVGenius | November 25, 2006 11:45 PM
Me thinks it just don't matter. My ex wives are the only people on the planet that don't know that NASCAR's home is Sirius.
Yum Yum eat XM up.
Posted by: pockpie | November 26, 2006 6:34 PM
"....I hear SIRIUS backed off the promotion due to a lack of radios to meet the demand. "
Oh for the love of god...
You siriots are absolutely insane. Jesus Christ God Almighty. I like how every-single-thing gets warped into a positive in your goofy lil minds.
How the hell can you rationalize this? Even *IF* sirius lacked the radios to meet the demand for their product, it would be failure on management's part to adaquately predict demand & plan accordingly.
It's people like you that inspire me. Somedays I think the market is efficent & that stocks are, for the most part, fairly valued....then I read something like this and I am reminded that complete & utter idiots are investing in stocks, pushing them to absurdly high valuations.
But hey, if it weren't for people like you, I wouldn't be able to make any money--much less the 80% return I've scored so far this year (Yes, I really had a great year). So I guess I should thank you...
Thanks,
Lord Westfall
Posted by: Westfall ? | November 27, 2006 9:52 AM
Time to get out the XMelot bug spray.
Posted by: realwx ? | November 27, 2006 10:39 AM
NASCAR is jumping to Sirius?
XM should just throw in the towel.
Posted by: DodgerBlues ? | November 28, 2006 1:40 AM
NASCAR is jumping to Sirius?
XM should just throw in the towel.
Can you imagine when the XM/GM contract is up. Mel is gonna go for the jugular.
Posted by: DodgerBlues ? | November 28, 2006 1:41 AM
you must love listening to your dodgers on sirius.
Posted by: Greg | November 28, 2006 12:01 PM