The NBA and Sirius Satellite Radio today announced that Sirius will broadcast NBA regular season games, Playoffs and The Finals nationwide to subscribers as part of a non-exclusive multi-year extension agreement.
Sirius currently broadcasts up to 40 NBA games each week at no extra charge over the basic monthly fee. This new agreement provides Sirius with expanded trademark and promotional rights, and Sirius and the NBA are expected to conduct joint marketing efforts targeted at NBA fans.
And for the first time, Sirius subscribers will receive live official courtside game stats on their Sirius Satellite Radio unit displays.
Leave a comment