Sprint plans to launch a new service for streaming music over the airwaves to cell phones, powered by Music Choice - a company that provides digital music to cable and satellite TV subscribers.

The service, called Music Choice Today, bows Monday and offers Sprint subscribers streaming access to Music Choice audio channels via their cell phones.

For $5.99 per month, users can listen to a range of genres and formats, including R&B/hip-hop, pop, country and rock. The service also features music news and daily video snippets of artist interviews and performances originally produced by Music Choice.

This could put the heat on XM to provide satellite radio on cell phones, but personally I'm thinking that Sprint could concentrate on improving their network and service rather than pushing new bells and whistles.