New XM Marketing Campaign: "Call Stars"

I've always felt that XM never did enough when it came to promoting MLB, but recently it seems that things are turning around. They did some great on-site promotions at last year's World Series (and around the same time featured a baseball themed commercial). Then recently they've launched another sports-themed TV spot with some versions highlighting their baseball coverage.

And now they've launched a great viral campaign entitled "Call Stars."

Essentially you pick one of three Major League Baseball players and go through some steps for personalization, and you can have a custom message sent to a friend (or enemy) from your selected player. So Derek Jeter, David Ortiz or Cal Ripkin Jr can each call your friend (Ortiz can call in either English or Spanish). My personal favorite is Ortiz, but they're pretty hilarious - especially to baseball fans. You might have seen a similar campaign for the "Snakes on a Plane" movie. I had the opportunity to preview Call Stars last week, and it's only gotten better since.

One neat thing to point out: the custom voice message can be sent either by phone, by AOL Instant Messenger, or via Email. If you elect the phone message, it'll only call during daytime hours so your buddy doesn't get a call from Derek Jeter at 3am in the morning.

Definitely worth checking out. Go play with Call Stars here.