XM today is firing up a new studio in New York City at the soon-to-be unveiled “NHL Powered by Reebok” flagship store in midtown Manhattan.
Located at 6th Avenue and West 47th Street on the ground floor of the NHL’s new World Headquarters, the "NHL Powered by Reebok" store will serve as a year-round showcase for the sport of hockey.
XM's new studios will overlook the retail space of the store, and will be host the XM show “NHL Live” which broadcasts weekdays from 12-noon to 2pm ET.
NHL and Reebok will host a grand opening for the store this Friday, October 12th.
“NHL Live” airs on the hockey talk radio channel NHL Home Ice (ch 204). The show is hosted by Don LaGreca and E.J. Hradek (who previously hosted “NHL Live” on Sirius).
Other NHL Home Ice shows will broadcast from the new studio at various times, and some XM music channels will broadcast special programs from the new space.