New XM Trademark: HELIX
XM Satellite Radio has registered a new trademark - HELIX.

Word Mark HELIX
Goods and Services IC 009. US 021 023 026 036 038. G & S: satellite radio hardware, receivers and related accessories
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78716222
Filing Date September 20, 2005
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) XM Satellite Radio Inc. CORPORATION DELAWARE 1500 Eckington Place, NE Washington D.C. 20002
Attorney of Record Cynthia Greer
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
So, since the description leaves a little room for speculation, let the speculation begin!
A Helix can be many things, but when referred to as the shape of a Helix, essentially a spiral, can commonly be referred to as an antenna configuration. So maybe this is a new antenna. That's the first thing that comes to mind.
A double helix is two spirals wrapped around each other (like DNA). So we could look at it like two things combined - sort of like the neXus was the "connection" or "link" of things (MP3 + Satellite Radio). But that's a very loose definition, so unlikely..
A helix is also referred to as the outer part of the outer ear (that folded cartilage area). But, from a marketing standpoint, that's sort of gross.
So that brings me back to the Helix shape. A spiral. Something to do with an antenna. That's my best guess - what's yours?
UPDATE: Our questions have been answered and it looks like the first guess was the right one - MP3 + Satellite Radio - and so the Samsung Helix XM2go has been unveiled!


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