Not just Sirius: Bubba returns to Regular Radio - Orbitcast

Not just Sirius: Bubba returns to Regular Radio

| 69 Comments

Bubba the Love Sponge

Bubba isn't just renewing his contract with Sirius, he'll also be making his triumphant return to terrestrial radio in Tampa and Jacksonville, FL.

Starting on January 8th, Bubba the Love Sponge will take over the morning drive timeslot at WHPT-102.5 FM (The Bone) in Tampa and WFYV-104.5 FM in Jacksonville. He'll host the show from 6am to 10am, and then host his Sirius show from 3pm to 7pm later in the day.

A press conference will be held th Cox Radio building in St. Petersburg, FL later on this morning officially announcing the deal.

According to The Feed, both Sirius and Cox Radio deals are worth more than $3 million annually combined.

"I gotta stay away from the sex stuff, basically," said Bubba. "I don't want to get fired again. If I get fired again on regular radio, I'm a one-trick Willie...and I know I'm coming back with a huge target on my back."

Back in October of last year, Bubba was reported to have been spotted outside of the Cox building with several "suits" and the rumors of his return to terrestrial radio have been buzzing ever since.

Congrats to Bubba and his crew. For on-air personalities, it's important to talk to the biggest audience possible. If he can pull this off, then it's the best of both worlds.

[The Feed via SiriusBuzz]

69 Comments

Doesn't he know by looking at O&A's terrestrial ratings that this doesn't work?
oh and HOO HOO he is ripping off O&A and Ron and Fez.

Triumphant?

Let's face it. Sirius got a couple saps to pay Bubba's raise for them. Bubba got a reason to get up before noon. The good people of Tampa and Jacksonville get to wake up to cogent discussions of how to blast your pecs every morning.

Ryan - Basically this shows how worthless Bubba is to Sirius. They let him go back to terrestrial. In so called "shock jock" radio there is Howard and then there is everyone else. Great content is very hard to find.

Of course, bottom line, it's not really about how "good" Bubba's show is or isn't. It's about how many subs it brings in. (At least in theory. In practice it's also about keeping the people who *do* bring in subs happy, so if Howard wants to have Bubba on 101, then Howard gets what Howard wants.)

It's not to hard to read an endorsement of O&A's business model here. For all the talk of how O&A had lost their exclusivity, how they were giving it away and trying to charge for it at the same time, etc, Mel must realize that the free advertising for XM makes the arrangement a net positive. Remember that because of the merger he's probably seen the numbers, due diligence and all. So either Mel calculates that Bubba is bringing in zero subs and therefore should be paid as little as possible no matter what or he sees O&A's history and calculates that the loss of exclusivity is a positive, not a negative. Otherwise he would have paid Bubba's raise himself.

wow, not one post hit the mark yet. Like the Sperm sponge or not he is SYNDICATED to a couple stations and even more importantly, its all the way to 10am when the time slot ratings end. I could care less who copys who, how likes who, ... bottom line, he is making money for sirius and I would assume pays for his salary or he would not be there working. So ... no matter how stupid and usless this "Hack" is to 99.99 % of the population... there are more than enough listeners to keep him on the air and Syndicate him. I Hate what sirius is and Soed but this is obviously a good move. Now just like O&A mentioning XM on there show. BTLS will mention sirius on his terestrial show.

Ha! Business model! It is a slap in the face to Bubba from Sirius saying you don't bring in enough subs to justify us paying you to be exclusive to satellite.

Its just extremely difficult to find talent that will draw in the subs. Howard has been basically the only talk show that can do it so far. Sports and commercial free music are high on the list too. Great content is just a jewel when you find it. Basically Sirius is saying here that Bubba doesn't drive the sub count so why keep him exclusive. His show isn't important enough. Its a slap in the face.

Hey MUSCLE13, I think Bubba's "worth" to Sirius was pretty obvious. Sirius is willing to throw $750 million at Howard, but won't give their #2 guy a raise. So Bubba has to work two jobs.

Problem is, MUSCLE, Howard won't around forever and Sirius needs to be more than Stern Satellite Radio. Rewarding the guy who was "hand picked" by Howard might be a good start, but Greenstein obviously doesn't get that.

The young eat the old. It's inevitable.

It seems that Bubba is going be stretching his already tenuous talent pool thin to cover two time slots every day. I understand that this churlish brand of humor doesn't take much brainpower, but to ask this crew to spread it out over a normal job-type job workday would be really cutting into the slack jaw lifestyle that Bubba is accustomed to. I don't see it lasting more than a year.

This just proves Bubba is failing on satellite, right howie fans?

Wow, Tampa. That's right near my asshole, right.


This sounds less like a business plan and more like a fall-back plan.

I'll eat every one of those 3 million dollars if that's a real number.

thj

Is Bubba the new 0.0?

"Sirius got a couple saps to pay Bubba's raise for them"

YEP

"This just proves Bubba is failing on satellite, right howie fans?"

YEP

he's a sell out.

I'm a 40 yo professional female from St. Pete who used to listen to Bubba back when he was at 98 Rock and absolutely loved him. I welcome his return to Tampa. I will admit there were times his show was a bit raunchy and those were the times I would change the channel until the bit was over. I love his honesty! Welcome back Bubba!!!!!

In all seriousness, no sarcasm.

I thought Mel said he wasn't going to share content with regular radio.

What's the motivation here, and why would Mel let this happen?

WOW, what a bunch of haters. O&A failed to do what bubba is going to do. they suck so bad, but bubba will make it work. Those that are howard fans should know that howard and bubba are friends and how do you explain them being number 1 and 2 respectfully. Whatever true fans of howard stern and bubba wouldn't hate so much.

They aren't really sharing content, because they aren't being simulcast.

Who cares if he is going to terrestrial, he is still on Sirius, that's the most important thing. I live in AZ, and enjoy his show. Obviously he was popular enough to keep, and if he is getting 3 million combined from both deals, well fuck, good for him.

I'm not a Bubba, Howard, or O&A fan. But according to Arbitron, Bubba is #3 on Sirius. I would think that Sirius would treat the guy a little better. I heard they only re-signed him for one more year.

Yea this is interesting. Mel was previously not interested in letting his content become unexclusive and made a point of mentioning that to the press. What changed?

I'm not a fan, but he's doing the morning shift on regular radio, and the afternoon on sirius..its not the same content! His sirius show won't change because he's on terrestrial radio. The only thing is if the extra workload will take its toll on the sirius show.

I am a sirus stock holder. why pay for what they will get for free???????????????????? BAD MOVE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I am a sirus stock holder. why pay for what they will get for free???????????????????? BAD MOVE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Bubba rules. You fuckers all suck.

I can wait to hear Bubba complain all show about being tired after doing his AM show.

If he is a true asset to Sirius, then pay him (and don't share the show). If he is not, then drop the show. They should use this philosophy with all of their content.

"

I am a sirus stock holder. why pay for what they will get for free???????????????????? BAD MOVE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"

your not///what can't you comprehend about 2 completely different live shows in one day?

I really hope we don't get a tiered rehashed show after Bubba does his first show. It felt like we had something special by you guys only being on Sirius. Terrestrial is such a joke I can't believe you guys would take a step backwards, Bubba is just going to get frustrated and tired having to walk the line in what he says, and then Sirius listeners will pay the price. Pissed!!!!!!!!!!

bubba has more talent than O AND A will ever have, bubba was number one in 13 markets at one time, listen to his sirius show for a week objectively and then listen to opie and asshole, then listen to howard, if you are honest and give him an honest shake. Bubba and his crew ,especially manson the best parody guy in the history of radio will absolutely blow you away, dont hate until you do this, and as far as going back to testical radio, bubba can market his ass off

Does anybody hoinestly believe a large amount of people pay money to listen to Bubba or O&A? If you do you are crazy.

Right now only 3 things have proven to be a huge draw for satellite subs - Howard, sports, and commercial free music. I hope satellite gets more must-have content in the future. So far neither Bubba or O&A have drawn in the subs. Its that simple.

>>>>>Ha! Business model! It is a slap in the face to Bubba from Sirius saying you don't bring in enough subs to justify us paying you to be exclusive to satellite.

>>>>>>>>Its just extremely difficult to find talent that will draw in the subs. Howard has been basically the only talk show that can do it so far. Sports and commercial free music are high on the list too. Great content is just a jewel when you find it. Basically Sirius is saying here that Bubba doesn't drive the sub count so why keep him exclusive. His show isn't important enough. Its a slap in the face.

Muscle

This post reflects just how much you DON'T KNOW about the sat radio business.

You cannot build sat radio by adding individual content items to draw some # of subscribers, as was done with Stern and NFL, both unmitigated failures to pay their own way. You have to build a compelling package of content that, taken together, draws subscribers, but at a reasonable cost to the company.

SIRI's mistake, and the reason they are financially destitute (and that their only option is a life-sustaining merger), was to assume that adding individual content items would make them successful. What they found out is after Stern, no other single content item has enough drawing power to make people subscribe.

>> I hope satellite gets more must-have content in the future.

Yeah, what would that be, genius?

This is what you do with second-tier talent: lend them to terrestrial and have them foot the bill. Sirius and XM aren't about to give up Howard, Bob Dylan, NFL, or the MLB to anyone. If your company gives you away, then that's what they think you are worth. Sirius and XM have made their bets on what draws subs, and it isn't the Sponge or the boys.

"Yeah, what would that be"

Thats an excellent question and one radio has struggled with for decades. Genre creating talent like Howard come along once in a lifetime.

I understand the draw of professional sports on radio. Its humongous. I understand the draw of commercial free music by targeted genre. Humongous as well. I have never ever understood why there hasn't been a female talk radio host to draw in the young female listeners like Howard does for young males. It just mystifies me.

As far as drawing power in radio the only one that comes to mind right now is Rush but from everything I have heard he stays with terrestrial. I would like to see Sirius develop in house talent.

I also am a believer in O&A long term believe it or not. I believe if they drop terrestrial and drop the feud with Howard they have a huge amount of potential on satellite if they are developed properly. I am not a huge believer in Bubba and never have been.

"bubba has more talent than O AND A will ever have, bubba was number one in 13 markets at one time, listen to his sirius show for a week objectively and then listen to opie and asshole, then listen to howard, if you are honest and give him an honest shake. Bubba and his crew ,especially manson the best parody guy in the history of radio will absolutely blow you away, dont hate until you do this, and as far as going back to testical radio, bubba can market his ass off"

So, you want O&A fans to listen to Bubba Objectively, yet you call them "Opie and asshole", and start off by saying how much more talent Bubba has than O&A ever will. Now THAT is objective. Fraud.

Bubba's show can only work in Florida, which is the Australia of America. Full of angry, drunken, shirtless redneck men and convicts.

And it's been done, but working both satellite and terrestrial radio caused both O&A and Ron and Fez's shows to suffer. Since Bubba's show already sucks, though, there shouldn't really be a noticable difference.

But give or take...the terrestrial show is gone in 8 months.

And Howard would be doing the same thing if Mel would let him...don't kid yourself. He had indicated a desire to do this early on but he was shut down.

>>>bubba has more talent than O AND A will ever have, bubba was number one in 13 markets at one time, listen to his sirius show for a week objectively and then listen to opie and asshole, then listen to howard, if you are honest and give him an honest shake.

Yeah, I'd try....but my ears keep bleeding. But good luck to Hacky McSuck and his soon-to-be-cancelled Florida radio show.

>>>>>>>>As far as drawing power in radio the only one that comes to mind right now is Rush but from everything I have heard he stays with terrestrial. I would like to see Sirius develop in house talent.

That's my point. Rush is unavailable, probably forever. There is nobody else. You cannot build satellite radio by hiring people who will bring x number of subscribers. That was a one-time event with Stern.

You build sat radio with a package of content, the entirety of which will draw customers. You can't build it by adding individual content items that draw some predefined group of subscribers. That's the mistake Sirius (and to a lesser extent, XM) made.

Big name content is not worth a flip to satellite radio. OEM deals are what matters. Both services have plenty of content to be a compelling value proposition today. What sells sat radio is putting it in consumers' hands and letting them try it. OEM deals are the only way they've come up with to do this.

First off, I am not a hardcore everyday listener to Bubba's show, but probably listen 2-3 times a week.

My feeling is that this will do nothing BUT water down Bubba's Sirius show. I'm sure many of his stronger fans will be keeping an very open and concerned eye towards this very thing. Congratulations to Sirius, Bubba and traditional FM radio for once again treating listeners like second class citizens. I'm envisioning in a year (post Sirius/XM merger) that I'll have the no-brainer choice of choosing Howard over Opie and Anthony, and Bubba won't even be in the picture.

Also in my opinion, I feel Bubba approached traditional radio hoping to gain leverage in his negotiations with Sirius. Sirius did not blink, for reasons unknown to us, and now Bubba is going to be stuck stradling whatever gap has been created.

This isn't the same deal as O&A, this is basically the same thing Ron & Fez did - XM only show, then Free FM only show (the way it should be done - why should the listeners paying for uncensored content be saddled for three hours of playing by the FCC's rules), only with the timeslots reversed.

Because I'm a pest and have never heard Bubba's show (though I'm sure he's a douche), I'll abstain from the 0.0 vs. HooHoo banter in this thread. I will comment that I am impressed at how fair Ryan's coverage of each company's shock jocks is. I may not like Howard or Bubba, but I am more than willing to read Ryan's posts on them, because they don't resort to O&A bashing. The same goes with O&A or R&F posts. Ryan seems to be the one person on the planet who (or maybe just gives the impression of) listens to all of them - thank god for middle ground. (Although, the comments each and every time turn into a bloody battlefield... I always find it hilarious to look at the comment count on each post on the front page - the highest comment numbers are on posts about either the merger or Howie/Gregg & Tony, and in both they're just gigantic flame wars. Oh well.)

Mel said he wants the talent on satellite radio to be exclusive, yet now is letting one of his "jocks" make the move to f.m. radio.. something smells fishy here, and it seems to be originating from Mels shorts....

content... what content is needed.... compelling content.... yes sports, yes Howard, Yes Bubba, Yes O&A ,yes martha, tony, Bam , oprah, ellen,

Problem from the beginning with all this was that it was never EXCLUSIVE AUDIO PROVIDER. All the deals are exclusive satellite. Meaning anything on Sat rad can be broadcast without violating a contract on Internet radio, Terestrial, HD ....

If XM and Sirtius locked up the content then they could Syndicate it for a real profit.

For all the finger pointing at Mel ... maybe, Mel isn't truly at its helm anymore?! I don't know, just a thought.

"Big name content is not worth a flip to satellite radio."

Exclusive big time content is what radio is all about. Always has been, always will be. It is so elusive and so valuable and Sat Radio has it in Howard, Baseball and football. They need more, they definately need more. You never have enough. Without it Sat radio is worthless. Thats media.

"Big name content is not worth a flip to satellite radio."

Exclusive big time content is what radio is all about. Always has been, always will be. It is so elusive and so valuable and Sat Radio has it in Howard, Baseball and football. They need more, they definately need more. You never have enough. Without it Sat radio is worthless. Thats media.

"I don't want to work in a medium that has a Love Sponge." - Howard Stern

I don't know how this will work out for Bubba. He is a local boy but he also isn't very well liked in radio. If it didn't work well for O&A, I would doubt that it would with Bubba.

The only show to do well in this type of environment is RON AND FEZ. They were only on the books for one month and their numbers went through the roof. When will Ron and Fez get the respect that they deserve? When the companies merge, I hope that they finally get some love.

Although, BTLS does have one thing in his favor. Unlike O&A, he is not having his show on both platforms at the same time. He is taking the R&F format of doing a show for FM and a second show for satellite. This way, the two mediums aren't competing. If you want to hear the show, you can only hear it one way. That will help his numbers.

I have listened to howard for 15 + years and agree that he is one of a kind. I started to listen to Bubba due to Howards endorcment and love his show a little more than Howard. I dont think Sirius is looking at the big picture here.
Bubba bitches about the 10 hour turn around on Fridays, now he will do this every day? Everything will suffer, work, home life, I feel bad for the neglect that is about to start on his family in January. Have a good holiday Bubba. Enjoy the normal work schedule whale you can. Is it all about the money? I guess it is.

anyone know how long the radio contract he signed goes for??. i know sirius was one year--Hopefully the other one was too

"Bubba bitches about the 10 hour turn around on Fridays, now he will do this every day?"

I bet he won't be doing Friday mornings anymore. I am also a 20 year listener to Howard and have grown tired of his bitching about having to come in only 4 days a week so he can hang out in the Hamptons where he has gotten soft and forgotten about how he used to be a blue collar guy and appreciated the hard work guy. Now he is a whiner and can't be bothered like a little bitch. I was glad to see with Bubba we where getting someone willing to put in a full weeks work like the rest of us, but I guess he has now sold out to terrestrial. Bubba used to say he could never go back to terrestrial but I guess it was all a work!

>>> Exclusive big time content is what radio is all about.

I have no comment about "radio". But for SATELLITE RADIO (a different business altogether), it has obviously proven to be the industry's undoing. Look at Stern, MLB, and NFL. All losers that have sucked $1.6 Billion or more out of the industry, and for what?

>>>> Always has been, always will be. It is so elusive and so valuable and Sat Radio has it in Howard, Baseball and football. They need more, they definately need more. You never have enough. Without it Sat radio is worthless. Thats media.

You may be the ONLY PERSON ON EARTH saying these two need to be spending more on exclusive content. Your idle, Mel, apparently doesn't agree with you, and anyone who can read the financial statements of these companies can certainly see it, as well. If one just looks at the disaster Stern has become for Sirius, it is clear that what is needed is LESS, not MORE, high-dollar "exclusive" content.

Mel has said to Howard and its been on Howard's show a million times - "ANYBODY who brings in sub numbers will be paid very handsomely."

Sat radio is radio Stack and you know absolutely nothing about radio or the media business. Your posts are basically nonsense. Most of the time I just don't read them anymore. Basically worthless content. And there is a ton of that out there.

What a fat sellout!

I don't think I know one single person who likes all 3 of these shows. O & A fans will
always like O & A, Stern fans will always like Stern, and Bubba fans will always like Bubba. and the chances of people liking both? That's up to the individual person. I think some folks here want the murger for all the wrong reasons. like them or not, Greg and Tony, 0.0, O & A whatever you like to call them, aren't going away as soon as the murger happens. As long as XM itself is its own company, O & A have a contract with them through 2010. I don't know if murging the 2 companies means any contracts signed would be thrown out, or if a buyout would happen, but everyone knows that wether you like their show or not they do have a loyal fan base just like Howard does and even if the situation was reversed and he was being made to go to XM, I don't think he'd be fired. It's the hatred of O & A that this single person posting as anonymous Coward has that drives this constant bashing. It's getting old, bro. Seriously, if you're that angry at a radio show, and the people that listen to it, you got yourself some issues and should seek immediate help. There's more to life than Stern, unless you are Stern and then you can't even get away from yourself.

It's the....

Gregg & Tony Show
Gregg & Tony Show
Gregg & Tony got Dr. Norton with
Sex advice, wear no bag, spread the HIV
....It's on XM

Bullshit. Now those of us who pay a monthly subscription for Sirius will get sloppy seconds. I can hear Bubba bitchin and complainin about how tired they are from working since 5:00 am on regular radio.

It's just another fucking outlet for that fat bastard to sell his crap. A new bunch of fresh suckers willing to fork out more of their hard earned cash on shit like Bubbapalooza. I think I'll find something else to listen to in the afternoons.

Bubba - suck my dick.

Bubba is rippin off the Burt Convey Hair and Spuds Buckley Show!! They did this LONG ago!!

Seriously...a Bert Convy reference?

Didn't that guy die in like, 1990?

None of this will matter in about 12 months, Bubba, Howard will all be history. If Huckabee or Romney get elected they will move quickly to put satellite radio under the FCC censorship laws. Satellite will die off as people won't pay for the same watered down content that they can receive on regular FM radio for nothing. We'll all be listening to spritual/inspirational radio and counting our blessings.

Christianity- The American Taliban, Coming to this country soon, stay tuned !!

Bubba, Ned, Brent, and Spice - PLEASE READ THIS

I got Sirius 3 years ago in anticipation of Howard, then purchased an additional unit for my brother as a Christmas gift 2 years ago so he could listen to commerical free-radio.

Somehow he found 101 and is now a hardcore BTLS fan. If Bubba didn't come back to 101 he would have cancelled his subscription. Bubba is good content and adds a perfect dimension to the channels. He is a draw and I do hope he spends time promoting 100/101.

I'm dissappointed Sirius didn't step up and give him a contract deserving of his talent.

Tampa area is lucky to have his verbal skills back on the air.

M Bloomer

@ Muscle,

Your posts are some of the most inane I read on this site. Stack torpedo's you every time.

Satradio is not radio. Completely different model.

Dudes.......Do you know who Martha Stewart is..............is she exclusive to Sirius? Hell No...............this exclusivity thing works in a couple of ways.......exlcusive as in Only Sirius and no other media......exclusive as in Sirius / radio ..........exclusive as in they dont wont appear on the other Sat companies airwaves....etc etc............wake up, theres nothing earthshaking about this deal............Bubba wanted $$$$, Mel didnt / couldnt justify it, so he gave Bubba an opportunity to make the cash he wanted, and gains an outlet x 2 to promote Sirius.......win / win / win.........now for Bubba - if he scores big on regular radio and gets some killer ratings, its a win for both Bubba and Sirius.........and then likely he'd go and syndicate the morning show.....another win for both..........the hitch is Bubba is a big fat boy and this set-up will be physically taxing to maintain..........perhaps they go to a Fridays off deal like Howard.................

Todays show is already starting to be bullshit with an infomercial on his new ringtones that you can buy, followed by a old bit, and having to hear 3 times already how tired Bubba is having to do all his press conferences for terestrial radio.

let em get paid who gives a fuck cheap ass sirius wont pay em so let them earn a living

Bad move sirius... Should have paid Bubba what they deserved. Make it a premium channel like the playboy channel and add a dollar or two. I would pay a buck or two more per month for bubba. I am really disappointed that Howard didn’t stand up to these assholes.

is it a zany "make up stuff tuesday" yet?or a "zero point zero friday"?or a "we're gonna be as successful as howard" monday? on the wacky zany gregg & tony morning zoo!

the 9th caller of the hour that correctly guess's the # OF CRATERS ON Tony's YOUNG energetic hip radio face recieves a free W0.0W sticker!

Bubba is talented, but fat as a rhino. I\m glad he stayed at Sirius.

My friends and I all love Bubba's show. The only reason Sirius did not give him a large contract bump was because of the the pending merger with XM.

Sirius management made error by not rewarding Bubba and his crew for their contributions. They offer a great service, but they will never make a profit if they keep making mistakes like this one.

Sensorship Blows!

My friends and I all love Bubba's show. The only reason Sirius did not give him a large contract bump was because of the the pending merger with XM.

Sirius management made error by not rewarding Bubba and his crew for their contributions. They offer a great service, but they will never make a profit if they keep making mistakes like this one.

Sensorship Blows!

You are all so stupid it is painful to read your posts. Sirius wants Bubba as the longterm replacement for Howard. Due to the corruption of our govt and the big checkbook of the NAB the merger has been held up for almost 1 yr. Once the merger is approved there will be widespread changes in satelite. Gone will be Martha Stewart, Oprah, Jamie Foxx and all of the other names with no radio talent. O and A will be history because Howard doesn't like them. This will open up some money for real radio talent like Bubba. He will get the payday he deserves and will leave terrestrial radio for good. There will be less redundant spending after after the merger and less wasted salaries on the Oprahs and satelite radio will become a profitable venture.

I agree with several posters that Sirius is a package and should not look at how many subs any particular talent brings in. Stern was and is and overpaid one trick pony and Bubba adds value to the package. If Bubba was not on I would most likely discontinue my Siri subscription. Siri needs to develop talk talent. I could care less about music as it's all about the same crap anyway. They should offer alacart and even have a few free broadcast and barker whats on type channels to attract more subs.

I will discontinue once Bubba goes off Sirius. I don't even listen to Howard anymore.

O and A failed on both. They have only a couple FM stations left. Bubba was #2 to Stern on satrad talk ratings and is quickly grabbing ratings on FM. If O and A can draw near what Bubba draws Mel of course will take whoever is cheaper. The stupid part is not considering Stern fans won't go to O and A when Stern leaves but they will go to Bubba. I guess Mel feels Howard will re-up with Sirius though I can't see how he pays for that.