Bubba isn't just renewing his contract with Sirius, he'll also be making his triumphant return to terrestrial radio in Tampa and Jacksonville, FL.
Starting on January 8th, Bubba the Love Sponge will take over the morning drive timeslot at WHPT-102.5 FM (The Bone) in Tampa and WFYV-104.5 FM in Jacksonville. He'll host the show from 6am to 10am, and then host his Sirius show from 3pm to 7pm later in the day.
A press conference will be held th Cox Radio building in St. Petersburg, FL later on this morning officially announcing the deal.
According to The Feed, both Sirius and Cox Radio deals are worth more than $3 million annually combined.
"I gotta stay away from the sex stuff, basically," said Bubba. "I don't want to get fired again. If I get fired again on regular radio, I'm a one-trick Willie...and I know I'm coming back with a huge target on my back."
Back in October of last year, Bubba was reported to have been spotted outside of the Cox building with several "suits" and the rumors of his return to terrestrial radio have been buzzing ever since.
Congrats to Bubba and his crew. For on-air personalities, it's important to talk to the biggest audience possible. If he can pull this off, then it's the best of both worlds.